How Missed Call Impacts Business

What do you think makes the pillar for your business growth? The obvious responses hitting to my ears are the market, the customers and the modern technology. But, what else do you find is important to be extraordinary? Look closely to the business equation and you will find calls and missed calls received play a significant role in attracting those audience who are inclined to your services or products for some logical reasons.

Overall Scenario of Missed Calls

No matter whether you are a global player or mom-and-pop, your consumers believe that you have a good command over whatever you sell and also, you can provide them with a feasible solution for any of their problems. But, leaving calls unanswered mold their mindset to that the problems will remain on the table.

Actual Situation:

The obvious cases are described below:

  • The caller calls and call rings until the customer loses all his interest or disconnect the call.
  • The caller is asked to make a call back at a later time.
  • Voicemail service is just another way of irritating customers.

Reasons of the above situation

While there are numerous reasons, the basic ones are mentioned below:

  • Meagre staff to respond calls.
  • Existing staff busy in other business activities.
  • Calls are being received after working hours.
  • No priority to phone-based services.

Missed Call Cost

Have a look below and get an idea how missed calls impact.

  • Digitalization has overtaken the phone call system – is a myth. In today’s competitive business world about 87% serious enquiries are still received through phones. The caller assumes that his issues will get resolved calling the given number but ignoring such essential task can introduce a fair loss into the business.
  • 92% of callers will never call you back after giving full rings. The callers on the other side might have your potential customers and they might have called you to make huge booking. Missing out on such considerable conversion harm your business largely.
  • 63% of your customers will support your rivals when not entertained seriously. It is natural if your business has not good customer service, even your potential consumer will be reluctant for using your services anymore. And, they will start doing business with your competitors. So, it is advised to respond all calls seriously and no call should be left unanswered.

Not answering to the customer calls is a bad signal to the business

It is fair enough that we are living in a digital era and hence, we are expected to resolve our issues through email or other social media methods. But studies show, phone system is the first way that clicks on each mind when some confusion to be settled comes on the way. Chat is chat and it can never replace the phone call method. Chat is good for entertainment but on serious issues people believe on tone instead of content. It gives an entirely different experience to the customers when they get a chance to communicate with a live executive of your company and somewhere this process reinforces the credibility of the organization in a few minutes as emails are considered inhuman.

Nobody has enough time that they call to a particular business for more than twice. If you are not interested in expanding your business, how can your prospects trust you then? So, focus on each call and never show an ignorant attitude while responding to the cal.

‘Missed Calls’ – Not A Problem

Phone call system setup is a heavy investment – is a misconception. Don’t you think, you must have a detailed data of all the received calls – missed an entertained so you can figure out all the data that can benefit the business somehow. The toll free, IVR services are such facilities that help businesses to keep all record at one place so access and operation both can be done effortlessly.

The obvious solution that a business very often receives is to hire more professionals so all calls could be answered properly and timely. But, in the cut edge competitive world where a single employee completes the tasks of 2-4 workers, do you think more than a limited hiring is possible? Of course, no. So, switching to the Toll free system is a great choice so all call management can be done accurately. Also, the whole setup doesn’t cost you much.

Hence, each call should be entertained as opportunity and any sort of casual attitude would assuredly take you in deep loss.

5 Ways IVR Can Make Your Customer Talk To You!

There is hardly any organization in the world who don’t treat their customers as their first priority. Customers are the top priority in any organization to make their business reach top. Those who do not focus on their customers are most certainly do not face success.

Nearly many companies have made customer satisfaction as their policy and have marked it at number one. If statistically speaking, the customer doesn’t really like talking in an IVR, almost 83% of customers feel that it provides either no value to benefit. They think that with more and more people turning on to mobile applications and new technology they hardly give importance to IVR and treat it downhill.

So, how you will make your customers fall in love with the IVR? It can be possible with the study showing an estimation that IVR is prepared to grow at a staggering 27.4 percent by 2019.

Where did this growth come from?

Nearly 60% of customer service interactions take place over the phone. This shows that the rising number brings in a number of IVR for their own businesses. Don’t you think that telephonic conversation should be well executed with an IVR?

Your Customers Expect These 5 Things From Your IVR

Today everyone, from every sphere of life is a technology savvy. So, when talking about customers they too prefer using technology even while talking about customer service and experience. More than 66% of the customers are likely to leave the company after high effort interaction and call waiting on a phone call. About 82% of customers do not want to spend money on those businesses who do not interact with them nicely.

Let’s check what an IVR can do for your customers to enhance their experience.

#1 Warm and friendly voice attract customers

A warm and friendly voice attracts customers to remain on the call and about 5 to 7 percent increase in customer satisfaction. If your customers love the voice behind the call, they will definitely want to interact with you and want to do business with you. An IVR makes your easy at a great extent, it lets your customer easily reach you and to the specific department, he want without connecting to the wrong department. It saves your time as well as customers time too. An IVR is pre recorded and does not have expression or body movements, so try to make it appealing and ravishing that attracts customer attention.

# 2 Use Creativity and humor

Your customers when call you do not want to interact with a machine or recorded voice, they need personal human voice calling. So, you can use the advantage of talking to them when finally they have selected to talk to customer agent for the query. When on a call with them, you can use some creativity and humor to attract them and make them love the call which will result in the long duration of the call and can bring you positively.

# 3 Use Personalize IVR message

An IVR makes a lot of work easier, if your customers call you, you can even make the message personal for a specific person only that makes them feel special and heard. If you will treat your customer in such a way, they will want to be a part of your company for sure. An IVR can also be used to reconnect to the same customer through history and can also greet them with their personal name with providing overall a great customer experience. Like, “ Hello, Mr. Verma, welcome to our company”.

# 4 Make customers call prior to everything

As already discussed how a customer call is important to one organization. Even a single call missed can lose you a great amount of money. It is always advisable to treat every call at utmost importance without letting it go. An IVR makes the work a way easy by providing the personalized message and even a call missed can be seen at the history and an agent can reconnect to the call to find out whether the call is worthy to bring in business.

# 5 Keep it simple

It’s a psychological fact that people love those things which are easier to understand. So, in order to run the business smoothly, you should keep your presentation concept as simple as possible through comprehensive. As per research, 22% increase in simplicity will raise customer loyalty up to 97%. How can a prospect be taken up to the transactional cycle while he is confused? Thus, follow a simple notion, create a smooth path between you a consumer for healthy bonding.

Also Read : Why Cloud Telephony Is Relevant In The Field Of IVR.

‘Make Communication Intelligent’ to Carve Your Own “Brand”?

The rhetorics are frivolous, specially when they are about business weighing itself in gold and making exasperated and exaggerated ‘claims’ that don’t actually sync into the customer’s mind. And the result, as obvious as it is, the retribution of business growth due to failure of going over the top for the sake of branding. It is as much uncertain as an atmosphere, you may sense it, but can not move it to your wish.

Branding is Natural and NOT ‘Imposed’

If you want to see your business as a brand, then don’t make a fool of yourself by going nuts from the beginning. I still remember my 4th academic class when I along with my two besties went to fight with a gang of crazy maniac two classes senior to us. They were bullies and feared none. The third friend who was new joinee this year was too much pumped up about fighting. He used to provoke us to fight and never left an opportunity to express aggression himself too. His tales of bravery and valor from his previous class were rather narrated by himself to exemplary levels. So, we were trustful of him.  

Therefore never use really cheesy advertizing from the word “Go”. It never works for a business unless you have already earned a reputed and well established tag to your business name. When a minion starts of with such outrageously claims, it may get an initial flow to begin with, but once few people engage in using its services and products to a level of dissatisfaction, the name of business is dragged down to worst.

Why this is ought to happen only with a minion? Now that’s a really clever query to answer to and I will try to address it more convincingly for an easier understanding. When we generally talk about a minion new in the market, it is not the size but it’s inexperience which makes it ‘minion’ for once when it just starts the journey amidst market competition.

The beginning is never the zephyr of a good  branding because if it was so , the concept of business growth would have had no relevance in branding. It is not that a new business with a  massive investment is destined to fail, but it does add more probable reasons of a failure.

The more you invest on a new business, the lesser you get to think about growth. Why? It is simply due to the added stress of recovery of the investments made on it.

Always Remember Being Intelligent Communicator doesn’t Cost You a Penny! Try it now…

I have seen many people who don’t see any hope in the market for newbie. But i may not agree with this notion for a number of reasons.

While there are some restraint factors that obviously drags an issue initially, the way i see, it is just a blessing in disguise. While there are budget limitations, why do you even want to risk an investment on your branding without not even known.

A good communication is not chargeable, and just needs some presence of mind, that’s it. If you are unknown, what is the point spending on an ever going marketing campaign when people don’t even know your name.

Try to reach people with genuine intent to help and treat him as good as you can, trust me, he will want to return to you. And one more person will help you shout ing your name to masses and being reknowned and respected for the decency.

Why Cloud Telephony Is Relevant In The Field Of IVR

A place where the user can define their own IVR or telephony applications themselves is Cloud Telephony. A Cloud Telephony is a very common term used now very often, it has come up from Cloud Computing. Your work becomes easy and you no longer have to fuss up with the callers who call you at an unusual time. You will be able to make up easily how to deal with telephony jargons and knowledge of how a telephone works. It is just as simple as make/receive(pick up) a telephone call, hang up or disconnect the call, play an audio file, transfer the call, conference the call, record the call and more.

A Cloud Telephony is a real need in any business, if you are recording an IVR (Interactive Voice Response) for your phone number then you need a Cloud Telephony that will make it simpler for you to keep updates of all the calls and you will be able to keep records of your important calls that will surely be your prospective customers.

A business owner understands the importance of having a cloud telephony in their business. Same should you know about it, and incorporate to your own business.

Is an IVR mandatory in your toll-free number?

IVR System is an automated telephony system, where when a caller calls you hear a recorded telephony voice. It is applicable only on a hosted telephony, without which an IVR cannot work.

You must be very familiar with a voice saying “Welcome to XYZ company, Press 1 for sales, press 2 for support….”. This IVR is especially suitable and relevant in a Cloud telephony toll-free number, if you are looking for a toll-free number then an IVR is a necessity in many ways.

See below and know how a cloud telephony works and know yourself that how it is needed.

  • Your number gain importance among callers

A toll-free number is now no more a luxurious thing for your business but has become a necessity which you must have for your business. If a caller calls you and hear a fancy recorded IVR, his interest grows up naturally and he wants to invest in your business as he feels that he is being guided well through IVR recording and creates a good impression among all the callers who call you, especially first-time callers.

  • Customer can easily reach you

Your customer, especially your prospective customers who do not have your number can easily get through you by calling your toll-free number and an IVR recorded voice will lead the caller to you. This makes it easy for your prospective customer to reach you and connect you. If your customers will like you most certainly they will want to continue working with you and this will increase your company’s goodwill.

  • Caller information collected easily

IVR acts as a medium in collecting information about customer’s needs and will transfer the call automatically to the most preferred sales agent who can handle the call easily depending on their IVR input. When the calls are directed using technology, it has a very less chance that the calls may direct to the wrong agent and gives the surety that the caller will be provided with right information through a right agent.

  • You gain professionalism

If you are a company who works with the objective to make customers happy and satisfied then you should have an IVR for your toll-free number as it let you in making a presence in the market with a professional voice calling on the other side. And it will also make callers aware that you have many departments and employees.

An IVR is as mandatory in a cloud telephony as it is necessary for a business to have an infrastructure. The importance of infrastructure in a company is very relevant as employees those who are working with you just not see your company profile but also see how better it is built. So, if you are using a cloud telephony then you should use an IVR too.