‘Make Communication Intelligent’ to Carve Your Own “Brand”?

The rhetorics are frivolous, specially when they are about business weighing itself in gold and making exasperated and exaggerated ‘claims’ that don’t actually sync into the customer’s mind. And the result, as obvious as it is, the retribution of business growth due to failure of going over the top for the sake of branding. It is as much uncertain as an atmosphere, you may sense it, but can not move it to your wish.

Branding is Natural and NOT ‘Imposed’

If you want to see your business as a brand, then don’t make a fool of yourself by going nuts from the beginning. I still remember my 4th academic class when I along with my two besties went to fight with a gang of crazy maniac two classes senior to us. They were bullies and feared none. The third friend who was new joinee this year was too much pumped up about fighting. He used to provoke us to fight and never left an opportunity to express aggression himself too. His tales of bravery and valor from his previous class were rather narrated by himself to exemplary levels. So, we were trustful of him.  

Therefore never use really cheesy advertizing from the word “Go”. It never works for a business unless you have already earned a reputed and well established tag to your business name. When a minion starts of with such outrageously claims, it may get an initial flow to begin with, but once few people engage in using its services and products to a level of dissatisfaction, the name of business is dragged down to worst.

Why this is ought to happen only with a minion? Now that’s a really clever query to answer to and I will try to address it more convincingly for an easier understanding. When we generally talk about a minion new in the market, it is not the size but it’s inexperience which makes it ‘minion’ for once when it just starts the journey amidst market competition.

The beginning is never the zephyr of a good  branding because if it was so , the concept of business growth would have had no relevance in branding. It is not that a new business with a  massive investment is destined to fail, but it does add more probable reasons of a failure.

The more you invest on a new business, the lesser you get to think about growth. Why? It is simply due to the added stress of recovery of the investments made on it.

Always Remember Being Intelligent Communicator doesn’t Cost You a Penny! Try it now…

I have seen many people who don’t see any hope in the market for newbie. But i may not agree with this notion for a number of reasons.

While there are some restraint factors that obviously drags an issue initially, the way i see, it is just a blessing in disguise. While there are budget limitations, why do you even want to risk an investment on your branding without not even known.

A good communication is not chargeable, and just needs some presence of mind, that’s it. If you are unknown, what is the point spending on an ever going marketing campaign when people don’t even know your name.

Try to reach people with genuine intent to help and treat him as good as you can, trust me, he will want to return to you. And one more person will help you shout ing your name to masses and being reknowned and respected for the decency.

Want to Buy a Cheap Toll Free Number?

Using toll free numbers is a special service which squarely aims to give the customers accessibility for communicating whenever he needs help for service provider. But many business often want to buy a cheap toll free number? And I for one don’t find it logical for many serious reasons that I am about to share.

A business is not limited to sales, it also needs to serve its customers to their satisfaction if a business wants to build a trustworthy name for itself in the market. For keeping the user satisfied, the business needs to set up a dependable channel open for the customers to reach out to them in case when they need assistance. But then, they end up getting the cheapest possible way to get a toll free number service and it is really a vulnerable issue with many businesses nowadays.

How Cheap Toll-Free Service Works for Your Failure?

It may sound vague to you but I can assure you that you will not find it vague after reading this. The way a business performs is not about sales alone, a major credit goes to the credibility of its services. This beyond any doubt whatsoever as you can never find one such renowned brand that is careless to its customers. If you don’t entertain a customer in need, your customers will make sure that they can propagate your bluff in the market, whether it is angst or revenge doesn’t make it any different.

There are plenty of factors that work against you when you adopt a cheap toll free number for your business.

  • Incompetent Interaction – Spoils Customers

If you think an issue with your product or service will upset a customer, yes it does. But when you think this can alone tarnish and spoil your image radically, then you are being exaggerated and unrealistic in your approach. Problems do occur, even with the best ones too. Nobody is ever perfect and thereby nobody can ever make perfect. So, dump the thought straight away as it is nothing more than a crap.

What does hamper your image is your ignorance to resolve such issues. Customer Loyalty is an unparalleled asset when it comes to brand building. When those customers who face issues and need assistance but you are careless enough to mistreat them instead of support which is ideally expected by the customer, I am afraid but you might just be digging a grave for own business.

But alas, you got that cheap toll free number, which is down at most of the times he tried to connect with you. Even when they connect, the call is never enough audible or well connected to provide enough clarity that could make the conversation any productive.

If you think such a customer will be banging his head on your doors for too long, you are being mistaken. To give you a perspective, it is just like cutting the tree which you yourself are seated upon. And when tree falls down, it can hurt. In this case, the customer feels betrayed and furiously tries to malign your business name in the market to a maximum extent where he could go. This leads to a bad word of mouth publicity that kick a business on the groin.

What such customers do is worst for the business interest. I remember once when I asked my friend about a certain product along with the available options to get an advice for better choice. Though he didn’t tell me which one to take, but he ensured that I shouldn’t take one of them for he had terrible experience being their customer. I am sorry but I couldn’t trust that company for any of its product thereafter. So, it not only spoiled a probable sale of theirs but also left a negative image on my friend. So much so, that he wouldn’t forget to insist not buying from that company and cutting down many of the probable customers that the business would have had if for my friend  didn’t share a negative opinion.

  • Frequent Downtimes – Tempers Reliability & Credibility

When you take a cheap toll free number, it ought to have loopholes. Ever wondered, why it is sold cheap? Didn’t you thought why other companies are not bringing their prices down to compete with them? It is so because good service providers know that there is much of a difference between the two services. The cheaper ones develop a compromised infrastructure to provide those services which is no match for cloud based telephony systems. Such numbers are often hit by downtime and frustrate the customers provoking them to become negative about your business.

Now this means that there will be certain issues which will recur over time and again. The service will be down for too longer durations and it doesn’t help you by any mean. There is a clearly negative intent which a customer usually presumes by himself for such businesses.

The basic impression which goes into the mind of customers is that the company just gives toll free number for mere formality to appear genuine to a customer. Although they never intend to provide support services. Instead it is just to make it count during the sales to take a customer into confidence and convinced easily. But once they sell, they are not concerned to support their customers when there are issues with the product or service.

A cheap toll free number might look good for a start, but once you develop decent customers, and even 10% of them not being able to connect to your toll free numbers due to a service downtime, it will just be enough to call you a bluff leaving exposed for being a dishonest and non credible business organization. Soon this tag attached with your name as a non reliable business in the market will leave your business bleeding.

  • No Integrated IVR – Poor Call Management

The response of a toll free numbers is an important factor in making sure that the calls of your customers are duly entertained. The cheap toll free numbers don’t provide IVR for conveniently keeping the prices to the lowest. This makes it really problematic for a business to attend many calls at a time for there is no call management as such.

Whenever a customer calls, the least he can expect is to hear a busy tone in response. The cheap toll free numbers avoid IVR integration and therefore, it is impossible for them to manage many customers at a time. The number would just end up busy in case any customer calls because there is no way to manage those calls.

Now, there is no point of using toll free numbers if you use many toll free numbers for obvious reasons. Don’t even expect that a customer would remember all those numbers for your sake. What IVR can do is receive the calls landing on those numbers and redirects them to specifically assigned support executives. So you can manage the calls pertaining to different departments to the concerned department and make sure a fluent and uncompromised communications for the ease of customers.

Moreover, IVR lets you manage many calls at a time and keeps them held even if you have 5 executive channels all being busy with the calls and a 6th call arrives simultaneously. The IVR gives the automated recording along with concerned options,  and then hold the call while transferring it to an executive until he gets free from the prior call. So every call will not just be attended but also managed in a well organized and uninterrupted manner.

Therefore, the choice is your’s to make. Whether you want a good name or a cheap toll free number because both of them can never ever co-exist at all.

There’s More to Business Communication Than We See!

I was pretty much in despair due to inadvertent circumstances that the life has been throwing at me. Trust me, Annealed Business is as hard a condition as you would ever see in life as a business caretaker. The worst part about the worst phases of life is the hopelessness that it tweaks in your mind about everything.

It is a phase which is horrible to say the least. You would find it hard to fetch water when thirsty, though your fridge will have enough water stored. After unusual hurdles, even when you find the water and before you start to drink it, you will be unable to believe if it’s actually water. Even when you will somehow convince that it’s actually water, you will be get confused if you should actually drink water, or something that could help you rehydrate much faster. Upon time, when thirst begins to harm you physically, and the pain kicks in, you realize that you should leave everything else for later and first drink the water if to live.

Yes, this is what a problem could do to you. It keeps your mind ignorant about the solution even if it is in front of your eyes. In such dilemma, I was driving through a sparse desert landscape in an isolated place of the western region of the country. When, the time is willing to you burn you to ashes, you need not get to problems, instead it is always by your side waiting to irritate you anyhow unreasonably. My vehicle suddenly felt a blast and I immediately pulled it down in an instant reflex in it’s response. I just saw the side view mirror to find my heart along with the right wheel deflated.

During your bad days, you don’t have the enthusiasm to break. In fact, a ray of hope turns into a ray of hopelessness. I guess it is rare that you could find a vehicle issue without even keeping your legs out of the seat, just a little movement of eyeballs and it’s there, the flat airless wheel which by the way was not the way your side mirrors ideally showed. As clear as it could have been, I didn’t got out in heat and unlocked my mobile to call for roadside assistance which my vehicle brand offers to customer’s convenience.

The call was picked up before I could place the phone to hear a very enthusiastic voice chirp, “Good afternoon sir, I am Prakash. How can I assist you?” Many people may find such Joyous Baritone comfortable, but as far as my bad days could allow, I could only attribute ‘fakeness’ to it. So, to me, he was acting to help but actually wouldn’t but for his monthly paychecks.

“Yes, a damn tyre of my vehicle wheels are burst. Want to check the spine your company has? That it could actually standby the tall claims it makes during the purchase!” I was rather absurd and non empathetic to say.

“Yes sir, can you please tell the location of the vehicle?”

“It is somewhere around 30 kilometers on the national highway 14 Jaisalmer. Have the spine to help yet?” I uttered in rude wry sarcasm almost certain what the answer they would give for such remote locations.

“Yes sir, I have booked your complaint. Please share some quick details for us to reach you.” He pleaded. Thereby asking few quintessential personal details along with the contact number and the issue with the vehicle.

I believe it wouldn’t have been more than half an hour by which a man reached and within 20 minutes, I was ready to move. This made me realize one serious problem that I had in me.

The absence of a ‘Wish’ that one needs. A attitude to take stride even when in problem. It was just a customer satisfaction service that many business try their hands at. But not have the ability

to see the problem but it’s negative side. I was at a place too remote and all i could see was this fact when in problem. That god, I called for that customer assistance that day which I usually saw as ‘fakeness’. In fact, it was the reality that leads to success.

A Sales Guy’s Dream to ‘Master’ the Pitch Perfect Cold Call!

There are certain things that I confidently considered to be a cakewalk for a person of my talent and smartness. But it turns out unbelievably impossible when I try my hands at it. And from thereon, I never even think about a possibility of me doing it with perfection. Same is the case with most sales professionals who pretentiously claim to be a legend at handling lousy customers with their inspiring communication skills.

But when you notice them actually during a call, the self-adjudged Tigers of sales appear to have   transformed into a clueless mice, running for their life just to survive anyhow from those dreadful claws of the Customer unless the call is put down by him. As soon as the call disconnects, they will stare blankly at nothing in particular, hold their breath and turn back towards a colleague sitting beside them to share the legend of their unworldly communicative skills. Just about time their tale is nearing a finish, the next call would arrive(and so do the stammering).

This is the average behavior pattern of a majority of sales representatives which you would find on an average. It’s too much average to impress anyone. Not to say they are bad but rather i want to point out their inability to even try. They would devise many different answers for those clueless moments that they wished they could have changed for ‘better’ impression. But in reality, they don’t and it is what actually matters at the end.

During the heat of a conversation, these skills go in hiding and all they could manage is numb recital of customary call scripts in broken incomplete phrases and with a minute the Tiger ends up pleading before the cussed customer. No objective or intent in particular, not even a weak attempt to retain their ground.

It is like going for war and give up by hoisting a white flag as soon as the enemy gets visible at the farthest distance from the other end of the horizon. Is that a pitch perfect cold call? If not, why not learn the conceptual approach to sales which might help the cause, even if just a bit.

No human is perfect and neither one would ever become. But your communication doesn’t demand perfection. So a pitch perfect cold call is just a myth. But when you give up right before time to take ‘action’. You do not just quit but you give up any hope to at least try resisting.

Make a Determination of steel and follow these conceptual steps for approaching a potential customer. It will definitely make difference and that for better.

First – Reach Out to the Decision Maker

A cold call must be polite, no matter what the condition may be, but politeness has to be an unarguable compulsion for you. When you start politely and make your queries with humble requesting overtone, you will hardly get a harsh reply and this helps to start a healthy conversation. After getting nominal queries, your aim should be to ask an access to the potential decision maker.

What’s the intent?

Always remember to make sure that you pitch for sale to the person who is responsible to make decision of whether or not to purchase. If you pitch for sales to everyone as soon as the call is picked, you are being foolish enough to waste your time by pitching for sale to a someone who isn’t your target to be honest.

Second – Time the Call Aesthetically

Reaction that you get from a customer should be kept in my mind. The idea should be to call at a time when the probability of customer having a relaxed conversation is better and he is not in hurry to resume to work. Therefore, morning or evening (depending upon the type of product/service to be pitched) is always have a better chance of having a relaxed conversation.

A healthy start first up is always a positive factor in a sale. As most sales people would know if even a bit experienced, a bad first impression may turn out to be the last impression. Don’t mess it up by calling on odd/busy hours of the day. You would never want to get into your customers blacklisted numbers, will you?

What’s the intent?

A fresh start always leads you to explore the opportunities and present a better conversation for an impactful sales pitch. The impact of a pitch will never come at a time when a person is frustrated from the mess of files over his head. A cool, calculated and composed posture always helps you take a more precise aim on the target. Never get unnerved and start slowest to begin with.

Third – Know Your Target

When you talk with someone and you show some genuinely positive information about him, it sets up an instant connection with the probable customer. Appreciating his work, and other attributes make him listen with much more interest than he would else be taking.

Whats the intent?

Search details about your target and collect as much as you can about him from various online sources. These days, a sales guy has this really positive point. Try to throw in random compliments which makes him feel good about himself. But please don’t overact or overdo anything or else, trust is the last thing he would do on you as a person.

Fourth – Prepare a Planned Approach to Pitch

When you have information about your target, the best thing is assess the compatibility that eases you to introduce your product. Therefore plan set up a stage and present your product by focus entirely being on the product. Have a script but don’t sound scripted. Preparation would make for a very flexible and adaptive pitch which guides you back to the right path as you turn away from it.

What’s the Intent?

A Perfect Pitch…

6 Healthy Prospects which an Intelligent IVR creates for your Business!

Every human being living in a society needs to use communication to gain a respectable name for himself. Similarly, communication is the way of developing a trustworthy name for itself in the market. Here, we try to signify the importance of an Intelligent IVR for a budding startup.

The growth of a human ‘from birth’ to ‘a grownup man’ passes through many development phases. This pattern of growth has a striking resemblance with the growth of a startup. As a human being needs proper care and nutrition during a long period of time initially, similar efforts are required to nurture and grow a startup into full fledged business enterprise.

Another common factor is ‘the continuity’ with both the cases. You can’t build a business empire out of a startup overnight. So, better be practical, target a possible milestone and achieve it rather than aiming for an illusive dream and keep  dreaming for it all your life.

No matter how good a person’s intent are, but they doesn’t matter if he can’t communicate the same. He will always be judged by the society on the basis of his interactions. Nobody cares what your intent are if one finds invidious arrogance in you. Give respect and then you can expect some in return. Smart and intelligent communication is an essential attribute that ‘makes a name’ and ‘fetches some fame’ in the society.

Talking of communications, every startup or small business should look forward to communicate in a manner that invokes faith in the audience about your service/product. And for that, they must maintain smart communicative platform that offers a seamless connectivity.

For such type of communications, you need to manage a good connectivity. The IVR Cloud Telephony has time and again proved it’s efficiency as one such platform. IVR leverages the very stable Cloud Technology, which is reliable and easy to maintain technique for affluent connectivity.

It is essentially a very organized and simplified communicative solution that has numerous benefits in such kind of business communications. It helps in interacting with the customers and effectively offers the service a caller is seeking. Such an organized and cordial communication plays a very important role in building your value as a trusted business amongst people.

These are few healthy prospects of an IVR based communication platform vital for every small business/Startup.

  • Precise Automated Receptionist

When a caller calls you, the IVR greets the caller and works proficiently as a receptionist which follows an automated process. This type of virtual receptionist gives choice to the caller and effectively directs the user to his desired department.

It is not only a smarter but also an easy way to engage your customer while he is on a call. You need not have to keep a receptionist to manage your callers.

  • Form a Good First Impression

The use of IVR is very beneficial for startups and small business because it manages to create a long lasting impression on the mind of your caller.

While small business and startups may not have too many staff members or departments, using such an organized communicative platform effectively makes an impression of a bigger and well managed business organization.

  • Route the Customers to Right Department/Agent

After greeting the callers, the automated machine response assists the caller and leads him to the service of his choice and ably directs the call to a free agent for resolving customer issues.

This is actually a very simple and effective way of entertaining the queries and problems of your customer without any stress as such.

  • Manage High Call Volumes with Ease

Using ordinary way of communication makes it really problematic to communicate with the right person in the company for any ordinary customer. You will have to maintain many contact numbers.

All these things complicate the process and often, your customers returns disappointed by the poor response of business. IVR on the other hand is much convenient in comparison and productively manages high call volumes.

  • Automate Customer Support

The customer support services are often irritating when they work on ordinary communicative mediums. IVR is a really clever way to organize and conduct customer care support by providing numerable solutions on a single call.

This makes the caller more confident about the support of a business as one actually gets an impression you are always there to help the customer when he needs your assistance.

  • Higher Satisfaction Index

If you are ably managing your callers, you will have a better chance of serving them the solutions without much fuss. The routing provides an exceptional way of transferring the calls to the agent which is free to take a call.

You can also make sure that certain type of queries are directed to a certain executive who is expert in handling such issues. This type of organized support system keeps most of your customers satisfied by your services and manages to build a healthy relationship with the customers.

 

A business runs on customers and if your customers are not handled in a proper manner, they often tend to switch to other available options. It is the duty of a startup to make sure that all its customers are answered and satisfied by the response. After all, a healthy and loyal customer base is most important attribute of any business turn into a brand.

Learn the Art of Winning Customer Loyalty with Toll Free Number Services!

Every business wants to build a strong customer base. And why not? A brand is as much bigger as the size of it’s loyal customers. But, it is mere ignorance to believe that brand building is restricted to advertising and marketing alone. Although,  marketing may give you recognition or wider exposure that increase your sales, but it can’t transform the perception of people regarding your business until and unless they are completely satisfied by their experience with a Business.

Providing a sound customer support system with the help of a Toll free number plays a meaty role to gain your customer’s loyalty.  Communication is one of the best traits of human being’s evolution and you can’t miss out on it.

Apple is a one such brand which has an incredibly loyal customers and when you ask them the reason, most of them are infatuated to the experience of using their services.

I remember one such funny incident. On the birthday of same dear friend of mine, when our entire friend circle was present on a birthday dinner. Someone asked him to suggest a new mobile as he was going to purchase one. He, as always, suggested him the latest Iphone. The person told my friend that he doesn’t want spend much. ‘Then you go for the Iphone 5S’ my friend persisted.

Without going into the details of discussion, let’s just try to take it as an example, Apple has such a huge number of satisfied customers who won’t hesitate to argue in it’s favour with their friends or family members or just anybody. He madly follows them on the social media and shares everything good about them.

Do you actually think this support is the magic of a good marketing alone? This is only possible if a customer is unconditionally happy with the services provided by a Business.

Just Manufacturing Good Quality Products is Not Enough!

Even the best quality products are vulnerable to develop issues due to inevitable reasons. No product is ever going to be ‘perfect’. Even the most renowned products are prone to develop issues upon use. Ignorant to the facts behind the issues, a customer has this evergreen tendency of blaming the manufacturer for the fault. No matter what the reason is, the customer would give you a bad name in the market.

Communication

Every Business that desires to make a good image must handle these kind of customers delicately. If there are 100 such customers who are upset with your company, they can spread a negative word of mouth to thousand others. This gives a negative image, not just to the product but also to your business. Any upset customer cuts down a certain number of people from your probable customers. Who would not be reluctant to purchase the product from a Company that has negative reviews to its credit? Thus a section of crowd which will always abstain from your Company. You won’t like that to occur, will you?

A company that manufactures average quality products but ensures excellent after sales service is more likely to produce a number of happy customers. And a happy customer will most likely spread a positive word of mouth publicity and therefore bring many more customers. Thus, a satisfied customer not only boosts your sales by recommending the brand in his social circle, but it also adds reliability and trust to your business.

‘Facing Customer Issues In Not The Problem, Not Solving Their Issues Is.’

Providing good customer support is the most influential part of brand building. Every successful company invests a healthy time and capital to ensure customer satisfaction. This is the issue of utmost priority to them. A company that cares to serve its customers after selling its product gets a reliable name which people find trustworthy. A Business which sells its product should ensure that the user of this product is happy to use it. And to maintain a healthy channel of communication, toll free is one of the best mediums. It makes your customers to find you for their assistance whenever they need it.

Pros of Toll Free Services

  1. It brings a positive impact to the Brand Value of any Business Organization by generating a number of happy customers all around.
  2. It ensures Credibility and Reliability which is vital to convince your prospects.
  3. It is virtually more impact worthy in branding, much more than marketing.
  4. This is most important factor for constructing a ‘Brand Out of Business’ and ‘Business Out of Brand.’

How ‘IVR and Toll Free Services’ Transforms Small Business Into a Brand?

Each and every business aspires to be a brand someday. Though, rare businesses achieve the feat. Then what makes a business more successful than other? Why is it that two similar type of product are launched and the one which has lesser features outruns the better featured one? It is the difference that transforms a business into a brand.

Just suppose, you are on a road trip and suddenly your vehicle ceases to move ahead. You are unable to figure a way out of there just stuck in the middle of nowhere. What will you do?

To be honest, 99 out of 100 persons will take out their mobile phone and call the person whom they consider helpful for the particular circumstances. The strange thing is that the person whom you would like to call may not be a mechanic or any other help. It is just that psychological comfort that you get after having a conversation with the person and that’s the reason you will probably choose the most selective person.

Being a brand is just like being that friend. You don’t always need to deliver physically but it is more about the psychological comfort that you could offer your customers. IVR and toll-free services are meant for just that.

If you want to succeed as a business, you need to develop an identity that makes you fit for the role of that ‘helpful friend’. In case a customer needs help with anything related to your product or service, he should immediately seek you for help. This will help you in building trust. Just synchronize your services with IVR and toll-free connections, seize the opportunity to impress your customers and you are on your way to glory.

The most important thing that determines the success of a business is ‘How happy the customers feel about the experience?’ You know that your business earns from its customers. And if you can’t keep your customers satisfied with your services, there is no reason for him to choose your services above others? Either give him a reason to choose you or he will choose someone else.

When you lose a customer, you lose one sale, a bit of ‘revenue’ which a sale creates, a bit of profit which that revenue generates and thus, you lose a bit of growth which that profit contributes. This is just for a single customer, multiply it by the number of customers you lost to others and you will have a lot to worry about…

What Makes a Customer Loyal to One Business?
If you want to transform your business, you need to befriend your customers and deliver above and beyond their expectations. For this, it is important to offer them a channel of communication which is meant only for their interaction. This makes sure that your customer has a direct access to you. And to be honest, customers consider it important. The point that we want to evade is connectivity platform. Almost every brand has it’s own IVR and Toll-Free Services.

A business includes a combination of good quality products and high customer satisfaction index. The good quality product can be easily manufactured by regulating the essential quality standards. But to ‘value your customer’ is a psychological entity that has no specific secret. It is just about how the customer feels about your business on whole. Or to be specific, How much satisfied your customer is from the overall experience of the product?

You may find many people who are loyal to ‘a specific brand’, seamlessly infatuated with the charm of that business. Remember, it is not just about the product but a business. This is what we call branding. And let me tell this straight, It is damn difficult to achieve this type of loyalty from the customers. And it is a fact that you can’t attain such status with the help of marketing alone. A Brand is more than just about being well-known, It is about the obsession of customers to own their product.

Communication – A Gateway to Customer’s Heart
Just choose a brand and then closely study its relationship with the customers. Try to figure out what the business does to keep an overwhelming warmth alive in their relationship. You will find nothing but ‘a healthy communication’ which is making the difference. Communication It is an inarguable fact. Many times, we see two similar products from two different brands launched together in the market. One of them is clearly better than the other but still, the less competent product hits the right chord with customers and outruns the considerably better product of different brand in the volume of sales. In such cases, it becomes evident that customer satisfaction can outweigh even the product quality. And thats the reason, you can’t run a business on product quality alone. You have to maintain a healthy relationship with your customers or else they have other competitive quality options that do intelligent communication which infatuates people.

They invoke a ‘special-feeling’ in the mind of their customers. To make a person psychologically opinionated, you need to charm him with your aura. And this is a fact that you won’t gain loyal customers unless your attractiveness transpires into the customer experience.

Remember, it is about psychological satisfaction. The IVR and toll-free numbers are just perfect for the part. You do not be there with him to do it. Just use a proper communication channel and combine it with a prompt response…