Convert Your Customer Words Into Valuable Services!

Being an entrepreneur what do you dream all day long? It is just that your products should be best in the market in quality and less in price from your competitors and customers support your products and appreciate it even after the sale. Well, the more this dream looks captivating the more it is hard to make possible.

I am sharing here an interesting story…

One day I went to the bank where my account had been opened and found it very crowdy. I asked the guard pretty smoothly, ‘this much crowd! Is this the everyday story?’. He replied ‘no’ in response. ‘Today bank has to face more pressure’, he added later.

I strolled from one place to another and noticed that only one counter was open among the four; this was really distressing to me as I had to wait long that too because of a very silly reason. Intrigued to know that reason because of which people there were standing in the large queue and waiting for their turn to come? It was simply because the employees of those three counters had to do their personal tasks so they put their official responsibility later.

I am an entrepreneur and I know these are the reasons due to which existing customers start disliking your services for such inconvenience and finally surrender it when a threshold is crossed.

Do you know the biggest mistake that you do in business more often? You focus on requirements and needs more instead of feedbacks from customers and here you miss some crucial points that can certainly bring benefits to your business.  Companies usually take negative feedbacks as complaints about them but you should understand the difference between criticism and actual feedback. I believe some people might intentionally post bad about your products but not everyone. Always remember, feedbacks are simply that tell you what percentage you have achieved in your perfect product manufacturing.

In this digital world, everything is getting online, so are the businesses today. Almost business websites are using toll-free numbers so the users can directly ask their queries without investing a single amount and trapping up in the data written on the website. Well! Benefits of using toll-free number are countless. For example, you can’t monitor your employee all time if they are working seriously or not and deals customer calls perfectly or not but toll-free numbers enable manages to keep the record of how well or worse they are behaving with the customers. Also, training processes can be done easily with revising the recorded call. Yeah, the recorded call of any particular employee is played and mistakes are figured out means, where and what is incorrect during the whole conversation so he can be trained for that for the next time.

These are the reasons many organizations are using toll-free service as it enhances the credibility of the company and converts it into a brand. Calling to any company number and listening, ‘welcome to XYZ..Press 1 for….’ leaves a positive impression on the caller.

Hence, you should always care about what your customers are looking for.

5 Reasons Why Organizations Should Use 1800 Toll Free Number

When you are running a startup, do you think developing a powerful product and advertise it through content on your website would be sufficient for bringing enough business benefits?

Absolutely, ‘no’!

People might come across your website intentionally or unintentionally. And, in both the cases, some of them might get confused about the information mentioned on your website. In such cases, they raise some queries that are sorted out hours later. This long time span is enough to make your potential customers lose interest in you.

Here, the significance of toll free number come in sense that helps. It is a cloud telephony service that companies use to make users call them directly for any query or information. In this telephony system, callers make free calls and all bills are paid by the toll free subscriber or the called party.

You know almost everything about the mobile you are going to buy still you want salesperson to elaborate you everything, why?

Suppose you go to some electronic shop and ask for a particular mobile model you are interested in. Now before entering into the transaction cycle don’t you ask sales executive to tell you all the specification of the mobile?

Of course, yes!

This is simply because you want to make sure if all the research you made through internet is authentic or not, also, to know the information left. Similar case is true with businesses as well. Any potential customer who take interest in your product or service will try to collect enough data through website analysis but a toll-free number on the website makes a pave for users to know everything in detail.

Benefits of using 1800 Toll Free Number

There are a number of profits using a toll free number. Apart from business branding and credibility it helps effectively in organizational growth and here is how!.

  • Better Customer Experience

Won’t it be irritating for your website visitor who tries to connect you but doesn’t get any specific number to which he can call and stack data? You must use a toll-free number in your business so any customer can call directly on that number and resolve his queries with no hurdles. Resolving the customer issues frequently develops a better customer experience and keep them synchronized with your business.

  • Easy to Memorize

A strong point which is associated with the toll-free number is Vanity Numbers. These numbers can be remembered easily because of its simple and repeated sequence. Many successful business giants are using these numbers to increase their credibility and easy access to company for users so they can call any time easily.

  • Develop Credibility

Big organizations have already set their trust among people. The toll-free number helps enhance credibility for all business sizes. With a professional number, you can reflect an image of a renowned company that is targeted to fulfill customer needs. Sitting in the corner in your own home you project a very smart image with the help of this telephony service.

  • Easily Portable

You don’t want your customers to know when your office is getting shifted, right? Well, no need! And, you can do it silently as the toll-free number you are using currently would be same. Since once the number is assigned, it becomes yours and it is entirely up to you whether you forward it on your personal number or any other phone number which will remain same regardless of your location. Customers will have no idea about where you are operating from and they will be served as before.

  • Better Market Strategy

We have already discussed Vanity Numbers that help business to increase its credibility. Since these numbers are easy to remember hence people take very less time in dialing. It automatically increases the prospect volume. Another important market level benefit of using toll-free number is it captures enough information about each one who calls such as where the caller is calling from, a business he is running etc. This data is very helpful during a campaign for generating more leads, therefore, more sales and ROI.

Hence, 1800 toll-free number offers great benefits to all business verticals. Read more…

Know Who is Interested in Your Products Through Missed Call Service

People nowadays are very much conscious about each notification popping up on their mobile phones. The MCA (Missed Call Alert) is being used frequently, so, in the case of mobile switch off, missed call notification can be collected. It saves us from missing out on important phone calls.

Do you know, this technology is very much helpful in branding your business too?

Yes, With the help of Missed Call Service, you can get the list of persons who take interest in your product or services. The missed call service is an automated web based service that gives real-time notification alert of each call on landline, mobile or toll-free number. It is a very cost effective marketing tool to promote your business. Apart from business branding the tool helps in lead generation, online or offline registrations and retrieving passwords too.

The process of this service is- when a customer makes a call on the given number, the call gets rejected automatically and all the essential details of the customer like name, mobile number or any important query are saved and thereafter the whole information is pushed to the database for future purpose.

Providing 24/7 human service facility for each call is not possible in common practice as an executive needs some amount of time for his personal activities. This might arise a situation when you can miss out on your potential customer. Therefore, a system is required which can provide round the clock service with its virtual presence.

The missed call facility enables people to make a call any time whether it is morning or late night. All the calls will be responded later once the executive goes through the database.

With the help of this web-based service, you show value to your customers and make them feel how important they are, and provide them with the best and satisfactory solution.

In general, people get free at night when companies are supposed to be closed. Since this is the time when people get free from their all day long busy schedule and collect the information with the help of internet. Now think! What if your service is not able to resolve their queries then? Won’t it be a big loss for you?

To avoid such situation to come, only automation can help you perfectly. An automated system will save all prospects’ details at a place, where you can access from and interact with them accordingly in order to satisfy the customers.

With the help of this service, you can make a persistent interaction with your customers and flourish your business as their suggestions and requirement both are important to you. For survey or voting purposes, it is a very helpful tool as it accumulates all the essential data regarding customer details and their queries. This authentic data contributes largely in business model optimization.

Hence, it is clear that incorporating missed call service in your business is an intelligent decision and brings benefits to the organization. Read more….

Vanity Number: An Intelligent Way For Business Branding

Projecting any business as the brand is not an overnight effort rather it takes a good portion of time to be done properly. The technology is growing so fast and each new technical advancement enables businesses to step forward a pace towards growth. In the list of such innovative implementations, the vanity number is given eminent position. Now, naturally,  the next question arises, ‘what is a vanity number?’, right?

What is a vanity number?

A vanity number is an alphanumeric combination, in which the digits are followed by the letters. These letters are chosen very carefully as it reflects the business image, certain product/ service or an acronym. These numbers enhance the business credibility and help the potential customers to easily memorize the company.

Sometimes a simple combination of digits is also used as vanity numbers. Since people remember words more than digits, therefore, companies prefer using alphanumeric integration so they can easily proceed the business branding.

For example, the splendid online marketplace for pizza delivery, Domino’s uses 6888-6888 customer care home delivery vanity number to help people. Using such simple combination reduces the human effort for searching and dialing multiple digits for making an order.

Another good example is, Beacon Hospice is using vanity number 1-800-HOSPICE for its service area in England. Now you can see that how easily this number can be memorized. Also, it gives a strong reflection for a certain business and helps a lot to increase inbound calls.

Benefits of Vanity numbers

Customers nowadays are running out of time and more demanding than ever before. They have no time to make a research on your product or services rather it is your responsibility to pop up your business before them in some fascinating manner. You have very limited marketing materials to prove yourself unique and beneficial. A minor mistake can blow away the whole business image and your potential customers. Now here worth noticeable to know how vanity number works as a protection shield for any organization.

  • Provides you with competitive advantage

Crafting an easily memorable phone number that directly links a concept to your organization gives a smooth way to all consumers to walk upon. It significantly increases the recall rate, inbound calls which, in turn, raises up the sale. Web-based lead generation has become common now and almost each organization is using it. A vanity number is a new technical approach to establishing a business brand and helps you to run a market campaign.

  • More calls, more sales

All organizations using the easily retaining vanity numbers have seen a considerable rise of 24% in their business as per statistical records. These numbers work as the best marketing material and help to generate more revenue. You can educate what your business is all about to people. You receive more call for your talented sales team to deal with and ultimately it brings business.

  • High ROI (Return on Investment)

The vanity number increases inbound calls 10% more than the web leads. It is natural, more calls mean more lead generation and more lead generation means more revenue. Therefore, investing for magical easily memorable numbers gets you back the whole amount in no time with extra profit.

  • Increases business credibility

How do you react to any unknown VIP number call? Do you ever call them fake?

Of course, no!

The similar case is true for organizations as well. When you have unique vanity number, it reflects a very positive image to the audience. It enables people to trust your services or products without doing many investigations.

  • Increases the number of repeat callers

Suppose any caller calls you for resolving his queries and after querying he doesn’t get into the transaction phase maybe because he is not in the condition to make the purchase. Now if you are using a vanity number, the caller can easily call you back to proceed further when he finds himself in a convinced and stable position. Thus, you can easily raise the number of repeat callers with the help of vanity numbers.  Read more….

 

 

 

5 Benefits of Toll Free Numbers in Banking Industry

Competition can be seen in each business industry and banking sector is not any exception of it. In the phase of fast growing services, creating a new and effective product is not enough to lure new customers or retain the existing ones. And it is a fact, that creating new customers is way more tough than retaining the old consumers.

Now the next question arises, how to retain the existing customers???

Let’s take a very basic example of our day-to-day life. List those people who you find best for endless conversations. I am sure the list would contain a certain number. Now my simple question is, why not others? I know your obvious response will be that they understand you better, your way of living and your problems as well. The banking industry too has the exact scenario while dealing with customers problems redressal management.

To retain your existing customers specially the advocate customers, it is important to throw a timely survey so their concern can be understood deeply and they can be provided with accurate, error-free and convenient solution. The 1800 or toll free number services is a best way to monitor the customer insight.

Here I am going to discuss the top benefits offered by toll free numbers to the banking sector.

Know the customer insight

Since the toll free number is a free service, therefore, people take very less time to make a call for any query. All queries or complaints raised by the customers must be maintained as a database because problem of one person might be the problem of others too. Based on this record, all necessary changes must be incorporated into the banking model for optimizing it. Thus, it is a telephonic system which helps extracting the essential informations from human brain.

Providing customers with authentic and important information

People are not dreaming about the best and pocket friendly plans your organization is offering. It is entirely your responsibility to let them know about the services or products that are beneficial to them in some manner. Once you send the intimation mail or message to your consumers, they can enquire back through toll free services.

Optimizing customer problems redressal management

Your job doesn’t get end only on understanding the problems or challenges users are facing but to avail them with the most satisfactory solutions for those complications. Users will connect you through phone calls, mails or messages to share their problems or feedbacks on solutions provided by you. You can draw a statistics for most competent solution and optimize it with further implementations.

Risk management

You will invite degradation in relationship with your customers if their difficulties are not resolved perfectly. With the help of recorded complications, the bank can do a predictive analysis for all the risks that can arise in near future. This information is very useful to save company from getting into the financial crisis or any kind of loss.

Achieving customer gratification

A dedicated telephone system enables bank to gain more responsive customers. Collecting the information about what makes consumers happy help banks to create a better plan accordingly so the organizations can become a trusted advisor. Read More……

 

Click-To-Call: An Interface Between Visitors And Website Owner

Although a website designer keeps almost a comprehensive detail about users’ problem before designing the website but still visitors might get confused. You can give a basic idea of your product or service through your content but can’t gratify the visitors fullest in first go. Here comes the concept of ‘call-to-call’. This service enables website visitors to directly communicate with the support in just a click. Click-to-text, click-to-message etc are the other names used for click-to-call.

The click-to-action button is incorporated into the website as the button. In case of any confusion or query, the user simply clicks on this button and an internet call i.e. VoIP is established between the system or mobile through which user has performed the calling action, and the business support. The only thing a visitor needs to make connection is a microphone so talking and listening processes could be performed.

A best example of click-to-call

A book contains whole and descriptive information still students rely more on schools, colleges, tutors, coachings, teachers and professors etc. Why? Do they posses more information in their mind than books?

Absolutely no!

The ground reason behind this is that books show everything in very elaborative manner but the tutor or guide points out only what is important to know and the short idea of the whole chapter.

Similarly, your website contains voluminous information but visitors don’t prefer reading thoroughly because of two reasons – first, shortage of time and second the ambiguity issue. In both the cases, click-to-call or click-to-message is a  best solution to resolve reader’s confusion without wasting much time.

It is a free service

For making any call, there will be no toll deducted on the caller’s side as this calling is absolutely cost-free. Since the calling process is free, visitor takes very less time to make the call. Also, the caller needs not to dial more than a few numbers.

It is the contrary process of CRM based click-to-callback where each website visitor is asked to leave his phone number so that support team of website could make a call back. In click-for-talk or click-to-dial service, the caller makes a real time connection with the representative and queries about all his doubts and questions.

The click-to-call service doesn’t essentially need a separate infrastructure rather it is supported by advanced telephone systems as well. The phone number is given in form of link, when the visitor clicks the link, the calling application of the phone establish a connection between the caller and the representative.

Below are the features of call-to-action service:

  • Phone calls can be routed even in advanced phone sets as well.
  • It provides users a web form to fill his personal information for healthy lead generation.
  • Click-to-call is not limited to certain website rather it can be used on any website.
  • The number is inserted as a link in website page, PDF, email or any other document.
  • All calls can be tracked and the report is generated accordingly.  Read more….

Why Small Businesses Should Use IVR Services?

Before mentioning why IVR services are important to small organizations today, it is important to describe what IVR services actually are.

What are IVR (Interactive Voice Response) services?

So many times you hear ‘Welcome to XYZ company’, ‘Press 1 for this’, ‘Press 2 for this’ and so on…

Do you know what is it?

It is actually an IVR (Interactive Voice Response) service.

The Interactive voice response system is a combination of database and some sort of infrastructure. It enables users to communicate with companies’ database playing pre-recorded voice prompt. This recorded message provides callers with multiple menu options in form of digits where they can reach by pressing or touching numbers on their phones’ keypad or touchpad. As soon as caller touches any number the system directs him/her to a particular department of company or portion of database. In this system, users communicate with a computer and get all the required responses.

This is an automated process for executives’ interaction with customers in order to fulfill their requirements. It is a less expensive telephony system. Some small organizations can’t afford the financial pressure of executives dealing customer services, to them IVR service is like a boon.

Benefits of using IVR services

There are so many reasons behind why small business must have a call management system. It is not only a cost effective solution but have major importance in converting a business into brand. Below are some top reasons that tell the significance of IVR service.

  • Increases reliability of business

Whenever you enter into any shop, hotel, restaurant or office, which point affects you most at first sight about these places? Infrastructure, right? The beautiful and fascinating infrastructure gives you a positive vibe and set your mind accordingly. Whereas a home based company might shake your trust somewhere.

Well, the IVR services do the same thing in business. Distributing personal numbers for professional purpose doesn’t leave a good impression and sometimes can make people confused too. But using an IVR service is a smart way to project an authentic business and increases its reliability.

  • Customers can get services anytime

Human being need some time for rest to re-energize themselves as they are not machine and can’t work continuously. But, your prospects or customers can’t see you taking time to relax and their problems might arise at any fine moment. Here none other but automation solution works best. Holidays, small lunch breaks or any other likewise reason when callers don’t find executives to resolve their issues. But, IVR services are 24/7 service that communicate to callers any time. For the first instance, this might seem you off-putting but it has spread its wider importance among many big organizations and this is the reason small companies are tending towards it. Another big reason is its cost-effective property that saves company’s’ huge investment on manforce dealing with customer problems.

  • A good support to mobile customers

In the trend of increasing digitalization, people are absolutely stick on to smartphones, laptops and many other electronic devices to accomplish any small task. Shopping through mobile has become trend now and people take very less time to choose and make transactions for their desired items. In such cases IVR service has great significance to resolve customer queries related to products or services. Since these services are available round the clock so whenever users find free time, they can clear their doubts.

  • Personalized system

Nobody knows about your business better than you. As it is already mentioned IVR system uses a pre-recorded message prompt, so, you can make your own recording with the number of options that your business is offering. The recording message reflects an image of the organization means what your organization is intended to do and how it can help and fulfill customers’ needs and wants. As a business you’re providing solution for problems, so you can project a better script for what callers would love to listen.

  • No error issue

When receptionists have to attend more than thousands calls in a day, there might be a possibility that couple of calls can be directed to wrong department or person. But, in case of IVR services, for any incorrect activity only the caller will be responsible. Whatever digits the guest presses, the system directs the callers to the concerned department only. Thus, IVR system is an error free service. Read More..

 

7 Unknown Reasons Why India Would Soon be a SaaS Hub

“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs, late chairman of Apple

One side where the IT hub of the nation took India at the third position in world’s tech startup hub; on the other side Chennai is in the race of rapid development of software-as-a-service (SaaS) integration. And, the statistics says with this persistency India would gracefully acquire the top position by 2025 at the global level._20170315_170414

Although Chennai’s enormous efforts have been worthless but the unique idea of emerging SaaS ecosystem gave the state a way to find its feet in the IT industry. You will be surprised to know that Chennai is the home for some SaaS organizations which are giving a tough competition to global leaders.

The Zoho corporation initially known as AdventNet Inc. is currently giving a sharp competition to the renowned market leader Microsoft with its cloud business App Zoho Writer. Freshdesk and Zendesk are two other global SaaS-based customer service giants listed among the top categories. According to the reports from sectoral sources, KISSFLOW, OrangeScape, ChargeBee, Unmetric and GoFrugal are some top entities having their roots in the state.

Reasons of Emerging SaaS Ecosystem in India

SaaS is software-as-a-service and something more advanced than ongoing information technology. In the SaaS system customers get all software benefits from specific vendors. These vendors deliver the applications as per client needs and are always accountable for maintaining it remotely in the cloud. There are many secrets behind the development of SaaS technology, some of them are listed below in brief.

  • Cut unnecessary costs:   With the invent of SaaS technology the startup businesses need not to invest for the hardware implementation to run their applications. In the SaaS system customers are provided with the APIs and maximum work is done from the vendor’s side to run the demanded software for the client. The whole installation process hardly takes a week, day or a few hours whereas the pure information technology can take months or years to run applications smoothly. Also, the client need not to call IT professionals time to time for maintaining the software thus the extra cost can be saved to a great extent.       
  • Make your business flexible: In today’s digital world the technological advancement in the businesses is on the competitive edge. The successful businesses are prone to adopt the frequently changing technologies so they can add more and more users in the list and expand their roots. With the traditional information technology, it was pretty painful for organizations to change the whole system rapidly as it needs much effort, cost and time. The birth of cloud technology gave a sigh of relief to all small and large companies and made them able to implement all advanced techniques to be a market leader.
  • Cloud Apps making startups ‘Brand’ in no time: Whenever someone starts a business, he/she wants to expand it as soon as possible. But, driving people’s trust is not that easy unless your business reflects a brand. Nowadays many startups and businesses are using cloud based branding solutions like IVR services etc to get listed under the premium category and also it doesn’t take much of their amount. The toll free number service impacts the customers and users in different way and defines the organization in more elaborative manner. The hardware requirement for serving all these purposes might cost heavily that cannot be paid easily by a common person.
  • Run your business 24/7 anywhere: A successful business doesn’t get run for a certain time span rather it is run persistently. But, have you ever seen any office open for the whole day? Taking the whole office setup everywhere you go is not physically possible but SaaS ecosystem helps to make it virtually possible. Since the applications run in the cloud and can be accessed over the internet from laptop, mobile or tabs etc. having a proper internet connection. Users can show their interest anytime in your goods or services hence it is very important to be connected with them all time so they can be entertained in no time. A fixed hardware setup limits you for a particular time whereas the SaaS based applications are a great help for professionals to work continuously anytime anywhere.
  • Customization and integration: In the cloud based Apps the vendors offer API and some sort of customization. Also they provide customers integration to the other SaaS vendors, therefore, they don’t need to buy server for a new application. These services can be bought easily over the internet. Users simply have to enable the particular SaaS offering then the vendor automatically assigns the server based on the capacity of the application and also owns and maintain it. Thus it plays a major role in reducing the cost and time of the organization.
  • Bring benefit to business in less time: If an entrepreneur follows the traditional approach then installing and configuring the application can be very time consuming. The whole time to get the software ready for the use depends upon the requirement of the user and its considerable delay hampers the significant growth of the business. On the other hand the SaaS based Apps are already installed and configured. Users simply have to enable it and within a few hours the application gets ready for the use. As soon as the application starts working the businessman can add into the profits using it properly.
  • Zero infrastructure and easy deploy: The businesses using SaaS applications need not to think about the underlying IT infrastructure, compatible operating system or database etc. The SaaS vendor takes the responsibility of whole management and users use the software carefreely. A proper internet connection and a web browser are only need to use a SaaS application as the softwares are already installed and configured. Whereas the conventional IT system might take considerable time to install the software and also doesn’t give guarantee of service. The upgradation process also takes enormous amounts of time and cost in the traditional system while the cloud based system offers the multiple instances with different version in the same pack.

 

 

 

3 Tips To Make Decision Making Easy In Your Business

A proper Business Decision Making is the foundation of any rising business revenue graph. As compared to large organizations, in small businesses, each individual contributes their level of perspective. Since a single decision can make or spoil the financial structure of your company in no time, hence, it must be taken perfectly using different mind reasonings.

The low-level or high-level supervisors might apply wrong algorithms as making mistakes is human tendency. This can impact your business adversely. To avoid this, technology has given birth a number of various facilities that assist how to take perfect business decisions.

Why Cloud Technology has important role in Business Decision Making?

The rapidly growing cloud technology has not only reduced the IT infrastructure cost of organizations but also helps largely in taking correct business decisions. The Decision Support System (DSS) is helpful to develop the Business Intelligence Architecture. This DSS uses cloud computing technology. Based on the historical data or previous records the system fetches the best results so prominent decision could be taken to benefit business.

Here I am going to discuss some tips that give you a better understanding of how to take business decisions correctly:

Tip #1: Cloud Telephony – “Find What Your Customer Wants”

Customers are the soul of any business. You will be a lucky businessman if people get attracted towards your goods and services. But what if they don’t? In such case, an entrepreneur needs to implement such logical business ideas that can push the crowd to take interest in his products and services. A complete branding solution cloud telephony plays a vital role here.

This software solution enables employer to collect info about all the customer calls- answered, not answered or missed. Also, it helps to garner feedbacks from customers, which, in turn, are helpful to introduce changes required into the business. This cloud telephony system also gives an idea about if professionals are behaving well with customers or not.

Tip #2: User Engagement Tool – “Find What Users Are Looking For”

Before what new business strategies should be implemented, a detailed analysis over what users are actually searching for means finding User Intent should be done perfectly. Though off-line businesses may trouble you as scratching someone’s mind reasoning about selecting products or services is absolutely a tough task.

But, in case of on-line businesses, there are so many user engagement tools available in the market, through which who are interested in your services can be found out easily. Also, it gives an idea about which portions of the website are searched most frequently. With the help of this authentic data, better ideas can be introduced into the business to change its profit structure.

Tip #3: Route Tracking Software – “Get Authentic Data In Real Time”

‘Prediction’ and ‘Reality’ are two different terms. It is not necessary that all time each prediction will turn into the reality. To avoid this, you must work on authentic data. The Salesforce Automation Solution is a route tracking software through which the employer gets real time information of field workforce. This software solution has a web dashboard and android based app.

The employer monitors entire sales activities in real time on the dashboard while sales reps use mobile application to enter all details. This real time data helps manager take perfect decisions related to which sales rep will deal to which customer or how long a meeting will take to get deal done etc. The employer tracks his team through Geo Tags and schedule whole work accordingly.

5 Reasons Why Customer Feedback Is Important

Customer feedback is the base of marketing research survey. Whenever you think to set up a business the very first thing that comes in your mind is to make an analysis over what people want and need, isn’t it? Well, it is the best way to shape your business foundation but to be in the success flow persistent user interaction is a must. Whenever you sell a service or product, ask your customers if they are happy or not, what they are liking and what not, what other features they are expecting etc.

]The purpose of customer feedback is basically to garner what the customer wants from your service or product so the ‘voice of customer’ can be introduced into the business model to make it more user friendly. Here are the top reasons which will tell you how customer feedback changes your business drastically.

Improves Services or Business And Creates A Better Customer Experience

Although it really feels bad when someone criticizes about your service or business that too on your face but a true business man can never take his legs back to know about whatever can get him profit. The customers are contacted through emails, cloud telephony or questionnaires and a genuine feedback is recorded, which, in turn, is implemented into the business so the improved service can attract a great volume and make them happily satisfied.

Find The Lost Customers And Increase Customer Retention

The customers are the livelihood of a business hence their special care is inevitable. Your business might fall short if your customers get magnetized to your competitors and appreciate their products or services. But, showing your customers that their views are important and asking them time to time if they are happy with your services or not or what necessary changes they expect from your business, is the best way to improve your business. Thus it helps you find the lost customers and engage the existing customers.

Make Better Decision Making

The basic idea of a successful business is ‘show people what they want or what they are looking for’. In this competitive world, what business strategies should be introduced so the successful business campaign can be run, is a risky decision as every small investment is valuable. But, here also, interaction with the old customers is a boon. People who are using your services can give you a clear idea about what mistakes you’re doing. The customer feedback helps you take perfect decisions beneficial to your business.

An Idea of Current Market Trend

With the help of customer feedback,  you get an idea about which new technologies or the improved old technologies the market leaders are leaning upon to attract a great portion of crowd. Analyzing such market trends and implementing that into the business can accelerate the market value of your business in no time.

Helps to Identify The Business Advocates

Happy customers means more $. The business advocates are those customers who are absolutely satisfied with your services and always give your business the high rating. This set of customers are lucrative for your business, hence, they must be interacted timely to let them know about all newly launched services or products.

Thus, the customer feedback helps you in performance improvement and also gives you an idea of how your sales reps are behaving with your customers. A theme of problems can be perfectly derived by the customer feedbacks and used to learn the customers needs.