5 Useful Tips to Use Bulk SMS Effectively

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When you know that bulk SMS marketing is the most effective way to make your campaign successful, what comes next? How about framing a strategy that can give you the optimal benefits of bulk SMS? Your next marketing campaign is round the corner and this time you want to reap the maximum benefits. What would you do? Chalking out a roadmap beforehand is the best thing you can do. Enumerated here are the 5 tips that let you use bulk SMS properly. Let us have a quick look.

Your Goal Should be Clear to You:

Have your messages and goal clear in your mind before you send your first text message. What do you want to obtain from your campaign? Is it traffic in your mind or you want to acquire new customers for your newly launched product or service. Using this tip, you would be able to get the right customers and can convey them an apt message.

Craft the Best Text Message:

Though crafting a text message is the trickiest thing but it is very important. Most importantly, you should limit your characters to 160. Secondly, your message should sound personal and exclusive. SMSes are read more than e-mails. You need to categorize your customers using certain factors like:

  • frequency of their transaction
  • Their capacity to invest
  • Geographical Location
  • Spending level
  • Types of products that they normally buy

Next, you need to create a compelling text message for your customer segment. Your message should be:

  • Clear and concise.
  • Call to action
  • Sense of urgency.

Just ask yourself, what do you want your customers to do when they read message? and when would your offer expire?

Take Care of the Time When You Send Them:

Timing is very important. The time at which you send can make or break your campaign. Do not send your messages on the wee hours when your customers are super busy. It is important to determine your client base and the time when they are most likely to read the messages. For instance, if you have a salon, weekends tend to be your busiest days. So, your bulk SMS offering discounts should be send maximum on Tuesdays, Wednesdays and Thursdays.

Also, you need to determine the frequency of sending your SMS.

Test Which Messages Appeal Actually:

The best thing about bulk SMS is that you can test which messages appeal the most. Not only this, you can also test when you can send the messages to get the optimal benefit of it. You can also try doing this. drafting several messages for a particular segment. Try them sending on the different types of the day. This helps you tracking the results.

Try to Track Everything:

This is important. Tracking customers is important to have a concrete data. This will also let you know what works and what does not. Also, you would know the best time of the day to send messages. Given here are certain ways to track your campaign successfully. You can either include the specific web page that offers discount offer or you can use unique codes that can allow you to track purchases. Make sure that there are no legal issues.

5 Problems of Online Businesses Solved by Toll Free Numbers!

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More businesses than ever today are cashing on the power of Internet. With a little investment, virtual businesses can gain an edge over the businesses that have physical existence. Henceforth, if you are an aspiring entrepreneur and have budget constraints, starting online business is the best thing that you can do. Next, buy a toll free number and get a regular influx of customers. Wondering how? Given here are the 5 reasons to invest in toll free numbers. Let us have a quick look:

You Are Virtual! Worry Not!

Let Interactive Voice Response Create Your Brand!

Since you are virtual and people cannot see your splendid infrastructure, inventory, manpower or anything. Let IVR be your identity! When people call you, a professional interactive voice tends to create a positive brand image. So, even if you are a beginner and cannot splurge in infrastructure, let the people calling you have the impression of yours being big and having several departments.

You Cannot be there 24X7! Worry Not!

Track Each Sales and Support Call:

With the help of several features that are made available with the toll free numbers, you can track all sales and support calls. So, worry not even if nobody is present physically to attend the call, the database of missed calls can be seen on the CRM panel and hence all the calls can be tracked.

You are Unknown and People Do Not Reach You. Worry Not!

Make them Reach You Free of Cost:

When your business go toll free more people reach you from far and wide because they know that they do not have to pay anything for it. This will boost sales and helps you understand your customers better.

You Have a Difficult Time Tracking Sales and Transactions. Worry Not!

Let CRM Panel do this for you!

With the help of CRM panel that is made available with the toll free number, you can track the sales and all the transactions that you make in a month. Not only this, you can keep track of all the vital statistics and analytics at the end of month.

You Cannot Sustain A Huge Competition. Worry Not!

Understand and Analyze Your Customer Needs Better and Stay Ahead

With everyone joining the fray of online business, you tend to face a tough competition. Making your business toll free helps you to be a forerunner because you can understand and analyze your customers needs better, can track all the leads and can create a huge database of customers.

Online businesses are growing rapidly and in the near future these businesses are going to witness a huge boom. So, once you are smart enough to open an online business, become smarter by going toll free.

How CRM Panel of Your Toll-free Number Drive-in Sales and Retain Customers?

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CRM is an acronym that stands for Customer Relationship Management that helps in custom retention and improve your relationship with customers. But, do you know when you buy a toll free number you are provided with a comprehensive CRM panel which can help you manage all the database of the incoming calls and hence helps in managing your business communication smoothly. Let us have a quick look as to how CRM Panel helps retain your customers.

Get All the Details of Inbound Calls:

If you are expecting a large number of inbound calls and lack a proper channel to manage them you tend to lose leads. This is the first sign which indicates that your business needs a CRM channel. How many calls are answered, how many calls are rejected and how many went unanswered. As a subscriber, you can see all this on your CRM panel. You can gauge the flow of incoming calls and vital statistics that at which time of the day people call you the most.

You Can Trace All the Details of Prospective Customers:

With the help of CRM panel, you can trace the details of the customers calling to you when you can track the details of your customers you can generate leads which can become your potential buyers.

Get Insight into Your Customer’s’ Preferences:

CRM is a good way to get a complete insight into what your customer prefer. This helps in nurturing your relationship with your customers. With the help of feedback you can improvise your services and boost sales. This also means a better interaction with your clients.

Do Away With Tedious Reporting System:

With the help of CRM panel, you can manage all the vital data, analytics and statistics of your customers and hence you can do away with the tedious reporting system. That can save tons of paperwork and resources.

Now, without being physically present in the office, get all the insight of your callers, keep them happy and keep your business organized with the help of CRM panel. Be a smart entrepreneur, save money, save time, save efforts and drive in more sales. Think different and come out to be a winner. Let a better business management tell your success saga!

Are Your Customers Going Unheard? Set IVR

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How well you market your products/services is the idea on which your business thrives. So, what do you do to make your product/service reach to the optimum number of potential customers? The trend of people indulging in cold calling is redundant now. Gone are the days of telemarketing and businesses today are switching to smart automated calls. However, IVR (Interactive Voice Response) is a smarter choice that has brought a revolution in the field of advertising and marketing. Are your customers going unheard?….read more

Unlimited Free Alerts

Now get unlimited free alerts on your mobile for Missed and Received Calls on your toll-free number. You will not be charged for them if you want to receive alerts on WhatsApp or via through our Android App.

Don’t want to use our app? You can always use the default SMS alerts but you will be charged Rs 0.20 per alert.

For more details please call our support number at 0522-3049947

Introducing Personal Extensions

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Introducing personal extensions, which will let you use your single mobile or toll-free number across the board and personal dedicated extensions can be given to each employee.

What are the benefits of using extensions?

  1. In public you have to give only single mobile or toll-free number.
  2. Users have to remember only single number and that will increase the recall value.
  3. Even if the employee leaves your organization, you will not lose any contact as the routing number can be changed on the fly.
  4. Call logs and recordings are available on demand.
  5. Single bill for the organization.
  6. No investment on EPABX or VoIP devices, user’s personal mobile numbers can be used to land the incoming calls.

To know more or to subscribe, please call 09554443322 or 0522-3098080

 

Introducing VIP Pass (Call Routing Feature)

Special customers need special care and to retain them you need to be more vigilant to their queries. Introducing VIP Pass for such special customers to jump the queue in your IVR and get them connected with their account manager directly and that too on same Toll-Free IVR number, which you use across India.

VIP Pass allows you to define routing rules based on the Caller ID. Once the caller ID is matched with the VIP Pass member our system route the call to the designated account manager instead of putting them on IVR however for all other users system will work like normal IVR based.

Show your big clients how much you care about them.

Regional Routing

Now you can decide from how many and which states you want to receive calls on your Toll-Free number.

Thats not it, you can also route calls depending upon the origin of the call. Say you have four offices in India e.g. Delhi, Mumbai, Chennai and Bangalore and want to route calls to the regional office depending upon from where the call was originated. Now, this can be done through Regional Routing option.