‘Make Communication Intelligent’ to Carve Your Own “Brand”?

The rhetorics are frivolous, specially when they are about business weighing itself in gold and making exasperated and exaggerated ‘claims’ that don’t actually sync into the customer’s mind. And the result, as obvious as it is, the retribution of business growth due to failure of going over the top for the sake of branding. It is as much uncertain as an atmosphere, you may sense it, but can not move it to your wish.

Branding is Natural and NOT ‘Imposed’

If you want to see your business as a brand, then don’t make a fool of yourself by going nuts from the beginning. I still remember my 4th academic class when I along with my two besties went to fight with a gang of crazy maniac two classes senior to us. They were bullies and feared none. The third friend who was new joinee this year was too much pumped up about fighting. He used to provoke us to fight and never left an opportunity to express aggression himself too. His tales of bravery and valor from his previous class were rather narrated by himself to exemplary levels. So, we were trustful of him.  

Therefore never use really cheesy advertizing from the word “Go”. It never works for a business unless you have already earned a reputed and well established tag to your business name. When a minion starts of with such outrageously claims, it may get an initial flow to begin with, but once few people engage in using its services and products to a level of dissatisfaction, the name of business is dragged down to worst.

Why this is ought to happen only with a minion? Now that’s a really clever query to answer to and I will try to address it more convincingly for an easier understanding. When we generally talk about a minion new in the market, it is not the size but it’s inexperience which makes it ‘minion’ for once when it just starts the journey amidst market competition.

The beginning is never the zephyr of a good  branding because if it was so , the concept of business growth would have had no relevance in branding. It is not that a new business with a  massive investment is destined to fail, but it does add more probable reasons of a failure.

The more you invest on a new business, the lesser you get to think about growth. Why? It is simply due to the added stress of recovery of the investments made on it.

Always Remember Being Intelligent Communicator doesn’t Cost You a Penny! Try it now…

I have seen many people who don’t see any hope in the market for newbie. But i may not agree with this notion for a number of reasons.

While there are some restraint factors that obviously drags an issue initially, the way i see, it is just a blessing in disguise. While there are budget limitations, why do you even want to risk an investment on your branding without not even known.

A good communication is not chargeable, and just needs some presence of mind, that’s it. If you are unknown, what is the point spending on an ever going marketing campaign when people don’t even know your name.

Try to reach people with genuine intent to help and treat him as good as you can, trust me, he will want to return to you. And one more person will help you shout ing your name to masses and being reknowned and respected for the decency.

Want to Buy a Cheap Toll Free Number?

Using toll free numbers is a special service which squarely aims to give the customers accessibility for communicating whenever he needs help for service provider. But many business often want to buy a cheap toll free number? And I for one don’t find it logical for many serious reasons that I am about to share.

A business is not limited to sales, it also needs to serve its customers to their satisfaction if a business wants to build a trustworthy name for itself in the market. For keeping the user satisfied, the business needs to set up a dependable channel open for the customers to reach out to them in case when they need assistance. But then, they end up getting the cheapest possible way to get a toll free number service and it is really a vulnerable issue with many businesses nowadays.

How Cheap Toll-Free Service Works for Your Failure?

It may sound vague to you but I can assure you that you will not find it vague after reading this. The way a business performs is not about sales alone, a major credit goes to the credibility of its services. This beyond any doubt whatsoever as you can never find one such renowned brand that is careless to its customers. If you don’t entertain a customer in need, your customers will make sure that they can propagate your bluff in the market, whether it is angst or revenge doesn’t make it any different.

There are plenty of factors that work against you when you adopt a cheap toll free number for your business.

  • Incompetent Interaction – Spoils Customers

If you think an issue with your product or service will upset a customer, yes it does. But when you think this can alone tarnish and spoil your image radically, then you are being exaggerated and unrealistic in your approach. Problems do occur, even with the best ones too. Nobody is ever perfect and thereby nobody can ever make perfect. So, dump the thought straight away as it is nothing more than a crap.

What does hamper your image is your ignorance to resolve such issues. Customer Loyalty is an unparalleled asset when it comes to brand building. When those customers who face issues and need assistance but you are careless enough to mistreat them instead of support which is ideally expected by the customer, I am afraid but you might just be digging a grave for own business.

But alas, you got that cheap toll free number, which is down at most of the times he tried to connect with you. Even when they connect, the call is never enough audible or well connected to provide enough clarity that could make the conversation any productive.

If you think such a customer will be banging his head on your doors for too long, you are being mistaken. To give you a perspective, it is just like cutting the tree which you yourself are seated upon. And when tree falls down, it can hurt. In this case, the customer feels betrayed and furiously tries to malign your business name in the market to a maximum extent where he could go. This leads to a bad word of mouth publicity that kick a business on the groin.

What such customers do is worst for the business interest. I remember once when I asked my friend about a certain product along with the available options to get an advice for better choice. Though he didn’t tell me which one to take, but he ensured that I shouldn’t take one of them for he had terrible experience being their customer. I am sorry but I couldn’t trust that company for any of its product thereafter. So, it not only spoiled a probable sale of theirs but also left a negative image on my friend. So much so, that he wouldn’t forget to insist not buying from that company and cutting down many of the probable customers that the business would have had if for my friend  didn’t share a negative opinion.

  • Frequent Downtimes – Tempers Reliability & Credibility

When you take a cheap toll free number, it ought to have loopholes. Ever wondered, why it is sold cheap? Didn’t you thought why other companies are not bringing their prices down to compete with them? It is so because good service providers know that there is much of a difference between the two services. The cheaper ones develop a compromised infrastructure to provide those services which is no match for cloud based telephony systems. Such numbers are often hit by downtime and frustrate the customers provoking them to become negative about your business.

Now this means that there will be certain issues which will recur over time and again. The service will be down for too longer durations and it doesn’t help you by any mean. There is a clearly negative intent which a customer usually presumes by himself for such businesses.

The basic impression which goes into the mind of customers is that the company just gives toll free number for mere formality to appear genuine to a customer. Although they never intend to provide support services. Instead it is just to make it count during the sales to take a customer into confidence and convinced easily. But once they sell, they are not concerned to support their customers when there are issues with the product or service.

A cheap toll free number might look good for a start, but once you develop decent customers, and even 10% of them not being able to connect to your toll free numbers due to a service downtime, it will just be enough to call you a bluff leaving exposed for being a dishonest and non credible business organization. Soon this tag attached with your name as a non reliable business in the market will leave your business bleeding.

  • No Integrated IVR – Poor Call Management

The response of a toll free numbers is an important factor in making sure that the calls of your customers are duly entertained. The cheap toll free numbers don’t provide IVR for conveniently keeping the prices to the lowest. This makes it really problematic for a business to attend many calls at a time for there is no call management as such.

Whenever a customer calls, the least he can expect is to hear a busy tone in response. The cheap toll free numbers avoid IVR integration and therefore, it is impossible for them to manage many customers at a time. The number would just end up busy in case any customer calls because there is no way to manage those calls.

Now, there is no point of using toll free numbers if you use many toll free numbers for obvious reasons. Don’t even expect that a customer would remember all those numbers for your sake. What IVR can do is receive the calls landing on those numbers and redirects them to specifically assigned support executives. So you can manage the calls pertaining to different departments to the concerned department and make sure a fluent and uncompromised communications for the ease of customers.

Moreover, IVR lets you manage many calls at a time and keeps them held even if you have 5 executive channels all being busy with the calls and a 6th call arrives simultaneously. The IVR gives the automated recording along with concerned options,  and then hold the call while transferring it to an executive until he gets free from the prior call. So every call will not just be attended but also managed in a well organized and uninterrupted manner.

Therefore, the choice is your’s to make. Whether you want a good name or a cheap toll free number because both of them can never ever co-exist at all.

A Sales Guy’s Dream to ‘Master’ the Pitch Perfect Cold Call!

There are certain things that I confidently considered to be a cakewalk for a person of my talent and smartness. But it turns out unbelievably impossible when I try my hands at it. And from thereon, I never even think about a possibility of me doing it with perfection. Same is the case with most sales professionals who pretentiously claim to be a legend at handling lousy customers with their inspiring communication skills.

But when you notice them actually during a call, the self-adjudged Tigers of sales appear to have   transformed into a clueless mice, running for their life just to survive anyhow from those dreadful claws of the Customer unless the call is put down by him. As soon as the call disconnects, they will stare blankly at nothing in particular, hold their breath and turn back towards a colleague sitting beside them to share the legend of their unworldly communicative skills. Just about time their tale is nearing a finish, the next call would arrive(and so do the stammering).

This is the average behavior pattern of a majority of sales representatives which you would find on an average. It’s too much average to impress anyone. Not to say they are bad but rather i want to point out their inability to even try. They would devise many different answers for those clueless moments that they wished they could have changed for ‘better’ impression. But in reality, they don’t and it is what actually matters at the end.

During the heat of a conversation, these skills go in hiding and all they could manage is numb recital of customary call scripts in broken incomplete phrases and with a minute the Tiger ends up pleading before the cussed customer. No objective or intent in particular, not even a weak attempt to retain their ground.

It is like going for war and give up by hoisting a white flag as soon as the enemy gets visible at the farthest distance from the other end of the horizon. Is that a pitch perfect cold call? If not, why not learn the conceptual approach to sales which might help the cause, even if just a bit.

No human is perfect and neither one would ever become. But your communication doesn’t demand perfection. So a pitch perfect cold call is just a myth. But when you give up right before time to take ‘action’. You do not just quit but you give up any hope to at least try resisting.

Make a Determination of steel and follow these conceptual steps for approaching a potential customer. It will definitely make difference and that for better.

First – Reach Out to the Decision Maker

A cold call must be polite, no matter what the condition may be, but politeness has to be an unarguable compulsion for you. When you start politely and make your queries with humble requesting overtone, you will hardly get a harsh reply and this helps to start a healthy conversation. After getting nominal queries, your aim should be to ask an access to the potential decision maker.

What’s the intent?

Always remember to make sure that you pitch for sale to the person who is responsible to make decision of whether or not to purchase. If you pitch for sales to everyone as soon as the call is picked, you are being foolish enough to waste your time by pitching for sale to a someone who isn’t your target to be honest.

Second – Time the Call Aesthetically

Reaction that you get from a customer should be kept in my mind. The idea should be to call at a time when the probability of customer having a relaxed conversation is better and he is not in hurry to resume to work. Therefore, morning or evening (depending upon the type of product/service to be pitched) is always have a better chance of having a relaxed conversation.

A healthy start first up is always a positive factor in a sale. As most sales people would know if even a bit experienced, a bad first impression may turn out to be the last impression. Don’t mess it up by calling on odd/busy hours of the day. You would never want to get into your customers blacklisted numbers, will you?

What’s the intent?

A fresh start always leads you to explore the opportunities and present a better conversation for an impactful sales pitch. The impact of a pitch will never come at a time when a person is frustrated from the mess of files over his head. A cool, calculated and composed posture always helps you take a more precise aim on the target. Never get unnerved and start slowest to begin with.

Third – Know Your Target

When you talk with someone and you show some genuinely positive information about him, it sets up an instant connection with the probable customer. Appreciating his work, and other attributes make him listen with much more interest than he would else be taking.

Whats the intent?

Search details about your target and collect as much as you can about him from various online sources. These days, a sales guy has this really positive point. Try to throw in random compliments which makes him feel good about himself. But please don’t overact or overdo anything or else, trust is the last thing he would do on you as a person.

Fourth – Prepare a Planned Approach to Pitch

When you have information about your target, the best thing is assess the compatibility that eases you to introduce your product. Therefore plan set up a stage and present your product by focus entirely being on the product. Have a script but don’t sound scripted. Preparation would make for a very flexible and adaptive pitch which guides you back to the right path as you turn away from it.

What’s the Intent?

A Perfect Pitch…

The Art Of Saying ‘No’ In Sales

A Sales Executive said, “I made it a policy to say “yes” just about every time, but instead of being rewarded for it, it seemed as though I was being punished. The more my clients heard “yes”, the more they demanded, and the more chaotic my life became.”

Being a sales executive is not easy, he has to manage a lot of uphill tasks and listen to customer query now and then. Sometimes it becomes really confusing for a sales executive to think between, whether he should agree with the client or just say ‘no’ as he might lose his prospective customer when disagreeing with them. Fears make a sales executive to always say ‘yes’ or some think that to maintain the relationship with them is this strategy.

What fears?

  • Fear of losing a client
  • Fear of being judged wrongly
  • Fear of making your client feel bad

In order to make clients happy, a sales executive often say “Yes” to them and therefore forget the consequences caused after saying a “yes”. Research have even found out that those who have difficulty in saying no, are more likely to experience stress, burnout, and even depression.

Most of the time a sales executive words to its customer are not trustworthy but the promises are often broken just like a bubble. When a bubble is blown out it tends to get burst after some time, the same happens when a sales executive promises too many things to its customer, a time comes when it tends to break.

How to overcome these problems? Learn the art of saying ‘No’!!

Check out few tips that can help you in overcoming your fears and how can you say ‘No’ easily to your clients.

Tip # 1 : Know Your Boundaries

Being a sales executive while talking to customers, you should know your boundaries within which you have to talk.

Suppose, while talking to your customers when you turn them down then you have to deal with the consequences which may make you feel irresponsible but what if you say yes and you cannot take that responsibility afterward. So, it is clever for you to say that you cannot do it beforehand. This will not make you any less or weak but instead of taking the pressure afterward you just can say simple lines like,” It sounds like I’m not the best person for this task”.

Tip # 2 : Promise Only That What You Can Fulfill

It is often considered customers are god and some people think that to say no to customers makes them unhappy which might make them loose. But, what is the use of promising unrealistic things when you cannot fulfill it? When you have learned how to say ‘no’ to your customer then the ball is in your court. Making them available even after saying no is the key. But instead of saying yes and you cannot fulfill their demand makes your bad image and may have some ill consequences. You can say, “It is not with me still I will try to look into the matter”.

Tip # 3 : Provide A Long Dedicated Explanation

Every customer may not understand the same way, some may want full details about your product or service so that they may feel assure that they are spending their money at the right place.

Suppose, When your customer is mad at you and want you to look into the matter, then instead of yelling at them and saying yes without giving a thought but provide them the reason of such situation and a lengthy and dedicated one. This will make your customer feel that you are talking genuinely and his money is in safe hands.

Tip # 4 : Don’t Let Customers Push You

Customers often know how to make their work done, even the right or wrong way. When customers force you that is when they want a certain work to be completed and they insist you to do it, even if you are not capable of doing it.

By not letting them push you ultimately helps you, as one cannot work on something forcefully. Be humble, respective and show sweet gestures that make them not to cross the line.

Tip # 5 : Keep A Counter Idea Ready

When talking to your customer, it is not easy for you to always agree with their terms and conditions. There are some or the other points which need to be taken care of.

Suppose, a customer demanded something unusual from you and being a sales executive you have to come up with another counter idea so that your customers won’t feel offended and agree with your another idea. This also makes your side stronger and helps you in making your customer happy.

I Hope after reading these tips, you will remember that saying “no” to off focus requests allows you to focus on those that are in focus.

Some Don’ts While Conversing With Clients:

These are some don’ts which you should avoid while conversing with your client.

The strategy is simple, what you need to do is to be a little respectful and sweet towards your clients. Saying ‘no’ to new commitments makes you focus on the already said ‘yes’ commitments.

Also Read : Qualities Which A Sales Person Should Have.

Top Things That A Start-up Should Keep a Note On

How can you know that a startup is likely to succeed or not?

Before starting any business, you have too many things to set up and many questions come to your mind. Nothing beats the magic of creating something new from the scratch. To start a business is not an easy task, there are various things involved. And you also have the pressure of doing well to remain long in the market.

A study found, failure rate to be as high as eight in 10 businesses, so it is a worthy question to ask before investing significant time and resources into your new venture.

If you are planning to start a business, then here are some key factors which you really want to keep a note on:

  • Customers’ Retention

Customers are the foundation of any business. Before you start any business you need to find and identify a prospective customer. You have to tell what you can offer to your customers that someone will gladly pay for it. The customer you identify will represent a market that matches your own needs and ability.

It takes months to find a customer and only seconds to lose. Make sure that your customer gets benefited by your business.

  • Your Product should be self-sufficient

The product you are dealing with needs to satisfy customers needs. You have to accept that the business you do is for your customers. And, it should reflect the quality of your product. Stay focused on solving your customer’s problem.

When you begin to design your product, you have to bring out on what your customer wants, stay vigilant against anything that could represent a barrier to adopting such high switch costs.

  • Look out the Time when you enter the market

Every market has a limited window of time before it expires. When a new thing gets invented, markets are more likely to enter and those who offer solution gets the opportunity of ruling the market. Conversely, there is also a risk in being early to a market. As one doesn’t know what and how it will take them in the future. In the other words, chasing an unproven market can lead to an unknown result.

  • Competition around the market

To say that the startup is competitive is an understatement. All business is competitive, but the world of startups, high stakes and even higher potential for disruptive growth and success makes competition particularly fierce.

When you enter the market, you have to face competition every now and then. It is not easy for a startup to establish its image. You need to focus on your competitor as well.

  • Fulfilling Finance/ Capital

“How do I finance my startup?” – This is the most common and important question asked by a starter before starting a business.

Money is the bloodline of any business. According to a recent study, over 94% of new businesses fail during the first year of operation. Lack of funding turns out to be one of the common reasons of failure. Accumulating capital before starting a business is necessary.

  • Skilled Manpower

You may have a great business idea, a solid plan to implement. But if you don’t have the right team with you, your business may not do well. It is important to have a great set of people around you who work for your business. But, if your team doesn’t have the right balance of personalities, you could soon be closing up the shop.

So, if you are planning to start a new business, you must keep note of these things.