Why Cloud Telephony Is Relevant In The Field Of IVR

A place where the user can define their own IVR or telephony applications themselves is Cloud Telephony. A Cloud Telephony is a very common term used now very often, it has come up from Cloud Computing. Your work becomes easy and you no longer have to fuss up with the callers who call you at an unusual time. You will be able to make up easily how to deal with telephony jargons and knowledge of how a telephone works. It is just as simple as make/receive(pick up) a telephone call, hang up or disconnect the call, play an audio file, transfer the call, conference the call, record the call and more.

A Cloud Telephony is a real need in any business, if you are recording an IVR (Interactive Voice Response) for your phone number then you need a Cloud Telephony that will make it simpler for you to keep updates of all the calls and you will be able to keep records of your important calls that will surely be your prospective customers.

A business owner understands the importance of having a cloud telephony in their business. Same should you know about it, and incorporate to your own business.

Is an IVR mandatory in your toll-free number?

IVR System is an automated telephony system, where when a caller calls you hear a recorded telephony voice. It is applicable only on a hosted telephony, without which an IVR cannot work.

You must be very familiar with a voice saying “Welcome to XYZ company, Press 1 for sales, press 2 for support….”. This IVR is especially suitable and relevant in a Cloud telephony toll-free number, if you are looking for a toll-free number then an IVR is a necessity in many ways.

See below and know how a cloud telephony works and know yourself that how it is needed.

  • Your number gain importance among callers

A toll-free number is now no more a luxurious thing for your business but has become a necessity which you must have for your business. If a caller calls you and hear a fancy recorded IVR, his interest grows up naturally and he wants to invest in your business as he feels that he is being guided well through IVR recording and creates a good impression among all the callers who call you, especially first-time callers.

  • Customer can easily reach you

Your customer, especially your prospective customers who do not have your number can easily get through you by calling your toll-free number and an IVR recorded voice will lead the caller to you. This makes it easy for your prospective customer to reach you and connect you. If your customers will like you most certainly they will want to continue working with you and this will increase your company’s goodwill.

  • Caller information collected easily

IVR acts as a medium in collecting information about customer’s needs and will transfer the call automatically to the most preferred sales agent who can handle the call easily depending on their IVR input. When the calls are directed using technology, it has a very less chance that the calls may direct to the wrong agent and gives the surety that the caller will be provided with right information through a right agent.

  • You gain professionalism

If you are a company who works with the objective to make customers happy and satisfied then you should have an IVR for your toll-free number as it let you in making a presence in the market with a professional voice calling on the other side. And it will also make callers aware that you have many departments and employees.

An IVR is as mandatory in a cloud telephony as it is necessary for a business to have an infrastructure. The importance of infrastructure in a company is very relevant as employees those who are working with you just not see your company profile but also see how better it is built. So, if you are using a cloud telephony then you should use an IVR too.

Set An IVR If Your Customers Are Getting Unheard!

A Customer is everything for your business, the happier they are, the more profit and income you generate. How will you ensure that you make them happy and satisfied? If you attend them at proper times and at the time when they need you the most, result in happy and satisfied customers and they want to be a part of your organization for a longer duration.

To understand your customers, you have to understand them and wear their shoes!

Lost your bike, waiting for the insurance company to pay the refunded money or check on further details for renewal; Ordered a lunch through a phone call and expecting it to arrive within half hours and after 1 hour it has still not arrived.

As a customer, there is strong urge to get the problem and solution provided within time, by calling up the company’s helpline number to get it solved. It does not matter whether you are a big organization or small, customer service should be performed well by every organization, no matter what size. If you have to build customers loyalty, see it through their eyes. Having a reliable customer service will make them happy and your permanent customers.

How can you make customers query solved and hear up their problems?

The idea is just to make your customers query solved within time will make it simpler for you. This can be achieved easily if you set up an Interactive Voice Response as with the advent of Cloud Telephony, customer service helplines have become a possibility for startups and any other organizations to maintain interaction and competitiveness at affordable prices.

IVR helps you in getting over through following situations.

  • High Traffic On Calls

A business receives too many calls, sometimes it becomes difficult to manage all the calls and attend all of them. An IVR helps an organization in attending all the calls and not let any call unheard. This helps especially at the time of crisis when the callers need to call the state of emergency and his call gets on hold and gets unheard. An IVR makes it easy for you to get a hold on all those calls and also attend each and every caller.

  • Calls Transferred to the Wrong Department

Sometimes due to some technical issues, it happens that customers calls may get transferred to another department and to get back to the right department may take more time and may make customers feel irritated after a long wait and may cut off the line. Customers need to be dealt with proper care and their calls need to be attended on time so that they feel that they are important to your organization.

  • Didn’t get response on time

You may not know when your customer calls you, how important it is for him to get connected to you. They may feel the urge to talk to you as they really need to talk to your helpline for some issues faced by them. If they didn’t get your reply on time, it may make them feel unnoticed and may lose their prospective customers.

Each and every call are important for any business, you cannot let any call unattended as it might lose you a very valuable lead. Your every situation and the problem has a solution in form of an IVR. The idea of setting up an IVR will help in customer interaction effectively.

Rise Above The Ordinary With A Business Toll-Free Number

Few people along with an idea started a company. Initially, they were three members when they decided to open a website and displayed their mobile numbers there, on a business card and distributed among their customers. A few years later, the business started growing and increased their staff to 30 employees and the customers also grew more and more. Now, they were not able to handle all the calls of customers at just one go, most of the time their customers have to hold on phone to talk to the representative. They thought of using a toll-free number. But, changing the number now, will make them lose some of the valuable leads. If they would have thought of having a business toll-free number earlier there situation would have been different from now.

Having a business toll-free number can work wonders for your business. No matter how big or small your business is, it will handle all your calls efficiently and effectively. The calls which are important to you and the time when you get a maximum call is all known easily and you don’t have to worry about the timing at all. This will also help you to ensure, which is the time when you receive the maximum number of calls and you could focus on that timing to make your prospective customers your permanent one.

Today, there is more than 40 million toll-free number in use. Are you in this number or out of it? If not then you must surely make it to the increasing number and increase the record in 2017 as a business without a toll-free number stands nowhere near a business with a toll-free number.

A business Toll-free number has the power to make your company’s brand a fancy one and will improve your company’s goodwill. Having a toll-free number means:

A Toll-Free Number Gives You Identity

When you get an 1800 number, it is solely your business number i.e. you can easily use it for your business purposes and people will remember you with this number only. It will act as a brand for your business and gives you a new identity that is how people will know you. Many popular companies use a toll-free number that most of them are known by it and people know it verbally. 1-800-FLOWERS, 1-800-HURT-NOW, 1-800-BEACHES are the most popular toll-free numbers that let their business grow higher. And, it’s a fact that these numbers have increased their goodwill and plays a major role in their success.

Your Customers Are Handled More Efficiently

Toll-free numbers maintain your customers more efficiently i.e. when you share your number with your customers, they call you anytime and they always receive an answer from your side. The customers are handled in the simplest and easy way that they like to call you very often and want to buy your product. How well you treat your customers will only make them like your business and will trust you more.

Business Communication becomes Smooth

When your customers make a call, they hear a fancy recorded voice from the other end. This will add a value of your company in front of your customers and they will be propelled to use your services as communication is the key while you talk. If you are available to your customers anytime they call, it will certainly add value advantage to your company and you can make an efficient smooth business call.

Enhance Data with Minimal Error

Being a business owner you have to keep records of all the data about when your customers called you and when they get a reply and are they satisfied or not. These things happen and query raise but what you do? Work on it and try to reduce errors? These facts are very important to get your data right and work accordingly. With good information and data available to you, you will more easily be able to work based on the facts available to you.

A business when takes off, go slow initially and it may be small and you think that you don’t need branding for your business. But, later you realize that wish I would have used toll-free number earlier cause now I have to change my number and all these problems occur.

Make the most of it today, and buy a business toll-free now!

Want to Buy a Cheap Toll Free Number?

Using toll free numbers is a special service which squarely aims to give the customers accessibility for communicating whenever he needs help for service provider. But many business often want to buy a cheap toll free number? And I for one don’t find it logical for many serious reasons that I am about to share.

A business is not limited to sales, it also needs to serve its customers to their satisfaction if a business wants to build a trustworthy name for itself in the market. For keeping the user satisfied, the business needs to set up a dependable channel open for the customers to reach out to them in case when they need assistance. But then, they end up getting the cheapest possible way to get a toll free number service and it is really a vulnerable issue with many businesses nowadays.

How Cheap Toll-Free Service Works for Your Failure?

It may sound vague to you but I can assure you that you will not find it vague after reading this. The way a business performs is not about sales alone, a major credit goes to the credibility of its services. This beyond any doubt whatsoever as you can never find one such renowned brand that is careless to its customers. If you don’t entertain a customer in need, your customers will make sure that they can propagate your bluff in the market, whether it is angst or revenge doesn’t make it any different.

There are plenty of factors that work against you when you adopt a cheap toll free number for your business.

  • Incompetent Interaction – Spoils Customers

If you think an issue with your product or service will upset a customer, yes it does. But when you think this can alone tarnish and spoil your image radically, then you are being exaggerated and unrealistic in your approach. Problems do occur, even with the best ones too. Nobody is ever perfect and thereby nobody can ever make perfect. So, dump the thought straight away as it is nothing more than a crap.

What does hamper your image is your ignorance to resolve such issues. Customer Loyalty is an unparalleled asset when it comes to brand building. When those customers who face issues and need assistance but you are careless enough to mistreat them instead of support which is ideally expected by the customer, I am afraid but you might just be digging a grave for own business.

But alas, you got that cheap toll free number, which is down at most of the times he tried to connect with you. Even when they connect, the call is never enough audible or well connected to provide enough clarity that could make the conversation any productive.

If you think such a customer will be banging his head on your doors for too long, you are being mistaken. To give you a perspective, it is just like cutting the tree which you yourself are seated upon. And when tree falls down, it can hurt. In this case, the customer feels betrayed and furiously tries to malign your business name in the market to a maximum extent where he could go. This leads to a bad word of mouth publicity that kick a business on the groin.

What such customers do is worst for the business interest. I remember once when I asked my friend about a certain product along with the available options to get an advice for better choice. Though he didn’t tell me which one to take, but he ensured that I shouldn’t take one of them for he had terrible experience being their customer. I am sorry but I couldn’t trust that company for any of its product thereafter. So, it not only spoiled a probable sale of theirs but also left a negative image on my friend. So much so, that he wouldn’t forget to insist not buying from that company and cutting down many of the probable customers that the business would have had if for my friend  didn’t share a negative opinion.

  • Frequent Downtimes – Tempers Reliability & Credibility

When you take a cheap toll free number, it ought to have loopholes. Ever wondered, why it is sold cheap? Didn’t you thought why other companies are not bringing their prices down to compete with them? It is so because good service providers know that there is much of a difference between the two services. The cheaper ones develop a compromised infrastructure to provide those services which is no match for cloud based telephony systems. Such numbers are often hit by downtime and frustrate the customers provoking them to become negative about your business.

Now this means that there will be certain issues which will recur over time and again. The service will be down for too longer durations and it doesn’t help you by any mean. There is a clearly negative intent which a customer usually presumes by himself for such businesses.

The basic impression which goes into the mind of customers is that the company just gives toll free number for mere formality to appear genuine to a customer. Although they never intend to provide support services. Instead it is just to make it count during the sales to take a customer into confidence and convinced easily. But once they sell, they are not concerned to support their customers when there are issues with the product or service.

A cheap toll free number might look good for a start, but once you develop decent customers, and even 10% of them not being able to connect to your toll free numbers due to a service downtime, it will just be enough to call you a bluff leaving exposed for being a dishonest and non credible business organization. Soon this tag attached with your name as a non reliable business in the market will leave your business bleeding.

  • No Integrated IVR – Poor Call Management

The response of a toll free numbers is an important factor in making sure that the calls of your customers are duly entertained. The cheap toll free numbers don’t provide IVR for conveniently keeping the prices to the lowest. This makes it really problematic for a business to attend many calls at a time for there is no call management as such.

Whenever a customer calls, the least he can expect is to hear a busy tone in response. The cheap toll free numbers avoid IVR integration and therefore, it is impossible for them to manage many customers at a time. The number would just end up busy in case any customer calls because there is no way to manage those calls.

Now, there is no point of using toll free numbers if you use many toll free numbers for obvious reasons. Don’t even expect that a customer would remember all those numbers for your sake. What IVR can do is receive the calls landing on those numbers and redirects them to specifically assigned support executives. So you can manage the calls pertaining to different departments to the concerned department and make sure a fluent and uncompromised communications for the ease of customers.

Moreover, IVR lets you manage many calls at a time and keeps them held even if you have 5 executive channels all being busy with the calls and a 6th call arrives simultaneously. The IVR gives the automated recording along with concerned options,  and then hold the call while transferring it to an executive until he gets free from the prior call. So every call will not just be attended but also managed in a well organized and uninterrupted manner.

Therefore, the choice is your’s to make. Whether you want a good name or a cheap toll free number because both of them can never ever co-exist at all.

5 Ways To Leverage Cloud Telephony For Your Business

Cloud Computing is spreading in the economy and can be boon to your business if you use in the right way. Many businesses are adopting cloud telephony and about 50% of business decision makers say that cloud lets them be agiler in their business. Cloud Computing lets their business meet the ups and down business needs.

Cloud telephony plays an important role in building business needs and demands emerging business trends for business and startups. When you have a business that easily connects to all your customers and users that are using your product, it becomes easy for you to connect to the world.

I want to throw some light on ‘The Hartford’ Company and how Cloud Telephony helped them grow!

The Hartford is a very established company of United States based on investment and insurance  and is a part of the Fortune 500 list. The company is transforming its IT services it delivers by implementing a new infrastructure that includes a private cloud. The company focuses on growing its group benefits, mutual funds, property, and casualty business. The cloud computing helps business to foster the productivity of business and bring technology to market faster.

Cloud telephony has made various business recover their losses and it definitely acts as an asset to the business. Below are 5 ways which you can also leverage this technology.

  1. Better customer assistance

Your customers are the core of your business. They just want that they should be treated well and so do the cloud telephony helps in making this true. They come from multiple locations and whenever they make a call they need proper assistance with full support, what this cloud telephony makes it possible for you. Your executive might be busy sometimes and not able to attend the call which makes the customer feel dissatisfied and they may not like your support facility.

If you make them assure that you are always there, then surely it will help you in recovering them back.

  1. Give detailed call analytics

When you are dealing your customers on a call, it sometimes happens that you may often forget some useful information said on a phone call. Using cloud telephony, it provides useful and accurate information on every call and SMS sent or received. This data being provided is very accurate to which company can make out issues like call volumes, the time taken while in the call, the number of missed call etc.  

  1. Customized call flow

Cloud telephony makes it easy for you to greet your customers in a friendly way which makes it easy to be available to your customers according to the seasons, special time, and any special days. The fancy voice behind the call makes it even more appealing to your customers which add an advantage to your brand. Even the calls that are assured privacy that the customers and executives can talk to each other without knowing each other’s numbers.

  1. Helps in expansion plans

Being in a business, you want to rise and scale up in the market and this does not happen without happy customers. Switching to cloud telephony will make it easy for you to reach out your plans and aim to expand your business. Whenever you make a call, it will not cost you much and allow you to add, delete, modify a number of users easily with just a few clicks of the mouse. You are able to reach out a number of people and will have the freedom to make more calls.

  1. Major game changer in innovation and technology

No matter what company you are in, you cannot survive without technology. Cloud telephony in a business is definitely a boon and can act as a huge game changer for your business. With the above points discussed, it definitely makes it necessary for to have cloud telephony for your business.

From everything going to technology, from smartphones and tablets to mobile application and cloud telephony your business must have it all to sustain in the market.

How Branding Finds Wings With Toll-Free Numbers

Your brand is represented every single point in your business. Have you ever thought of branding your own business? Well, I know many of you did brand your company by advertising, by designing a good logo, by designing templates and design to your website, create a tagline, and many more strategies. But, have you ever thought of using a toll-free number? If not, then let me tell you that a toll-free number helps a lot in building up the brand image of your company and with it, branding will find wings on its own.

People who do not know about your business, know you through your website and if that website flashes a toll-free number where customers can make a call without getting tensed about the call rates, this makes them imagine that your business is branded offering facilities to its customers. After all, what we want is customer satisfaction and what can be better than that they call you without getting worried about their call rates and talk endlessly.

Business Brand Image Increases!

As an entrepreneur, you did think of many instances and thought of using it to make your business grow higher and higher but what you thought of achieving and building your position in the market is not as easy as you have thought. A toll-free number is an important tool for business and make look like a business. People from various business sizes prefer having a toll-free number to gain its importance from startups to even well-established everyone prefers it.

“Without a toll-free number, your business is not existing”.

Make Your Business Fly Higher With Toll-Free Number!

If you have been thinking that toll-free number is an expensive deal and will cost you heavy then let me tell you that it is absolutely no more a luxury thing that a business cannot afford for themselves.

A toll-free number can look for:

  • Gaining attraction by fancy vanity numbers

If you want to brand your business and make your product popular in the market, vanity number comes in handy. They help your business attractive as when your customer will know that you have a fancy toll-free number they feel easy in connecting you. A number that is easy to rememberable, dial, and recommended to others will create its importance on its own. For example, a company manufacturer of flowers used the toll-free number 1800-FLOWERS to offer services to its callers and customers.

  • Customers will call you freely without any call charges

As they say the best things in life is free. The same goes for business when someone is offering his business with some free facilities they get attraction most than any other things. The approach of many businesses is to present their business best and built up their brand and the perfect way to make it happen is to make customers happy. A toll-free number is the best way to make them happy as when they call they do not have to suffer from the huge amount of call rates and they can easily talk without biting a hole in their pockets.

  • Connect globally to everyone

The growing use of internet all over the world helps the business deliver services and products remotely to any part of the world. Now, to connect with your customer you do not require local contact number but with a toll-free number, you can easily call them from any part of the world. This gives the customer feel assured that he is being listened and heard more easily and this increases your brand value.

Your business will gain importance and you will easily flourish in the market with a toll-free number.

Know Who is Interested in Your Products Through Missed Call Service

People nowadays are very much conscious about each notification popping up on their mobile phones. The MCA (Missed Call Alert) is being used frequently, so, in the case of mobile switch off, missed call notification can be collected. It saves us from missing out on important phone calls.

Do you know, this technology is very much helpful in branding your business too?

Yes, With the help of Missed Call Service, you can get the list of persons who take interest in your product or services. The missed call service is an automated web based service that gives real-time notification alert of each call on landline, mobile or toll-free number. It is a very cost effective marketing tool to promote your business. Apart from business branding the tool helps in lead generation, online or offline registrations and retrieving passwords too.

The process of this service is- when a customer makes a call on the given number, the call gets rejected automatically and all the essential details of the customer like name, mobile number or any important query are saved and thereafter the whole information is pushed to the database for future purpose.

Providing 24/7 human service facility for each call is not possible in common practice as an executive needs some amount of time for his personal activities. This might arise a situation when you can miss out on your potential customer. Therefore, a system is required which can provide round the clock service with its virtual presence.

The missed call facility enables people to make a call any time whether it is morning or late night. All the calls will be responded later once the executive goes through the database.

With the help of this web-based service, you show value to your customers and make them feel how important they are, and provide them with the best and satisfactory solution.

In general, people get free at night when companies are supposed to be closed. Since this is the time when people get free from their all day long busy schedule and collect the information with the help of internet. Now think! What if your service is not able to resolve their queries then? Won’t it be a big loss for you?

To avoid such situation to come, only automation can help you perfectly. An automated system will save all prospects’ details at a place, where you can access from and interact with them accordingly in order to satisfy the customers.

With the help of this service, you can make a persistent interaction with your customers and flourish your business as their suggestions and requirement both are important to you. For survey or voting purposes, it is a very helpful tool as it accumulates all the essential data regarding customer details and their queries. This authentic data contributes largely in business model optimization.

Hence, it is clear that incorporating missed call service in your business is an intelligent decision and brings benefits to the organization. Read more….

Click-To-Call: An Interface Between Visitors And Website Owner

Although a website designer keeps almost a comprehensive detail about users’ problem before designing the website but still visitors might get confused. You can give a basic idea of your product or service through your content but can’t gratify the visitors fullest in first go. Here comes the concept of ‘call-to-call’. This service enables website visitors to directly communicate with the support in just a click. Click-to-text, click-to-message etc are the other names used for click-to-call.

The click-to-action button is incorporated into the website as the button. In case of any confusion or query, the user simply clicks on this button and an internet call i.e. VoIP is established between the system or mobile through which user has performed the calling action, and the business support. The only thing a visitor needs to make connection is a microphone so talking and listening processes could be performed.

A best example of click-to-call

A book contains whole and descriptive information still students rely more on schools, colleges, tutors, coachings, teachers and professors etc. Why? Do they posses more information in their mind than books?

Absolutely no!

The ground reason behind this is that books show everything in very elaborative manner but the tutor or guide points out only what is important to know and the short idea of the whole chapter.

Similarly, your website contains voluminous information but visitors don’t prefer reading thoroughly because of two reasons – first, shortage of time and second the ambiguity issue. In both the cases, click-to-call or click-to-message is a  best solution to resolve reader’s confusion without wasting much time.

It is a free service

For making any call, there will be no toll deducted on the caller’s side as this calling is absolutely cost-free. Since the calling process is free, visitor takes very less time to make the call. Also, the caller needs not to dial more than a few numbers.

It is the contrary process of CRM based click-to-callback where each website visitor is asked to leave his phone number so that support team of website could make a call back. In click-for-talk or click-to-dial service, the caller makes a real time connection with the representative and queries about all his doubts and questions.

The click-to-call service doesn’t essentially need a separate infrastructure rather it is supported by advanced telephone systems as well. The phone number is given in form of link, when the visitor clicks the link, the calling application of the phone establish a connection between the caller and the representative.

Below are the features of call-to-action service:

  • Phone calls can be routed even in advanced phone sets as well.
  • It provides users a web form to fill his personal information for healthy lead generation.
  • Click-to-call is not limited to certain website rather it can be used on any website.
  • The number is inserted as a link in website page, PDF, email or any other document.
  • All calls can be tracked and the report is generated accordingly.  Read more….

Learn the Art of Winning Customer Loyalty with Toll Free Number Services!

Every business wants to build a strong customer base. And why not? A brand is as much bigger as the size of it’s loyal customers. But, it is mere ignorance to believe that brand building is restricted to advertising and marketing alone. Although,  marketing may give you recognition or wider exposure that increase your sales, but it can’t transform the perception of people regarding your business until and unless they are completely satisfied by their experience with a Business.

Providing a sound customer support system with the help of a Toll free number plays a meaty role to gain your customer’s loyalty.  Communication is one of the best traits of human being’s evolution and you can’t miss out on it.

Apple is a one such brand which has an incredibly loyal customers and when you ask them the reason, most of them are infatuated to the experience of using their services.

I remember one such funny incident. On the birthday of same dear friend of mine, when our entire friend circle was present on a birthday dinner. Someone asked him to suggest a new mobile as he was going to purchase one. He, as always, suggested him the latest Iphone. The person told my friend that he doesn’t want spend much. ‘Then you go for the Iphone 5S’ my friend persisted.

Without going into the details of discussion, let’s just try to take it as an example, Apple has such a huge number of satisfied customers who won’t hesitate to argue in it’s favour with their friends or family members or just anybody. He madly follows them on the social media and shares everything good about them.

Do you actually think this support is the magic of a good marketing alone? This is only possible if a customer is unconditionally happy with the services provided by a Business.

Just Manufacturing Good Quality Products is Not Enough!

Even the best quality products are vulnerable to develop issues due to inevitable reasons. No product is ever going to be ‘perfect’. Even the most renowned products are prone to develop issues upon use. Ignorant to the facts behind the issues, a customer has this evergreen tendency of blaming the manufacturer for the fault. No matter what the reason is, the customer would give you a bad name in the market.

Communication

Every Business that desires to make a good image must handle these kind of customers delicately. If there are 100 such customers who are upset with your company, they can spread a negative word of mouth to thousand others. This gives a negative image, not just to the product but also to your business. Any upset customer cuts down a certain number of people from your probable customers. Who would not be reluctant to purchase the product from a Company that has negative reviews to its credit? Thus a section of crowd which will always abstain from your Company. You won’t like that to occur, will you?

A company that manufactures average quality products but ensures excellent after sales service is more likely to produce a number of happy customers. And a happy customer will most likely spread a positive word of mouth publicity and therefore bring many more customers. Thus, a satisfied customer not only boosts your sales by recommending the brand in his social circle, but it also adds reliability and trust to your business.

‘Facing Customer Issues In Not The Problem, Not Solving Their Issues Is.’

Providing good customer support is the most influential part of brand building. Every successful company invests a healthy time and capital to ensure customer satisfaction. This is the issue of utmost priority to them. A company that cares to serve its customers after selling its product gets a reliable name which people find trustworthy. A Business which sells its product should ensure that the user of this product is happy to use it. And to maintain a healthy channel of communication, toll free is one of the best mediums. It makes your customers to find you for their assistance whenever they need it.

Pros of Toll Free Services

  1. It brings a positive impact to the Brand Value of any Business Organization by generating a number of happy customers all around.
  2. It ensures Credibility and Reliability which is vital to convince your prospects.
  3. It is virtually more impact worthy in branding, much more than marketing.
  4. This is most important factor for constructing a ‘Brand Out of Business’ and ‘Business Out of Brand.’

How ‘IVR and Toll Free Services’ Transforms Small Business Into a Brand?

Each and every business aspires to be a brand someday. Though, rare businesses achieve the feat. Then what makes a business more successful than other? Why is it that two similar type of product are launched and the one which has lesser features outruns the better featured one? It is the difference that transforms a business into a brand.

Just suppose, you are on a road trip and suddenly your vehicle ceases to move ahead. You are unable to figure a way out of there just stuck in the middle of nowhere. What will you do?

To be honest, 99 out of 100 persons will take out their mobile phone and call the person whom they consider helpful for the particular circumstances. The strange thing is that the person whom you would like to call may not be a mechanic or any other help. It is just that psychological comfort that you get after having a conversation with the person and that’s the reason you will probably choose the most selective person.

Being a brand is just like being that friend. You don’t always need to deliver physically but it is more about the psychological comfort that you could offer your customers. IVR and toll-free services are meant for just that.

If you want to succeed as a business, you need to develop an identity that makes you fit for the role of that ‘helpful friend’. In case a customer needs help with anything related to your product or service, he should immediately seek you for help. This will help you in building trust. Just synchronize your services with IVR and toll-free connections, seize the opportunity to impress your customers and you are on your way to glory.

The most important thing that determines the success of a business is ‘How happy the customers feel about the experience?’ You know that your business earns from its customers. And if you can’t keep your customers satisfied with your services, there is no reason for him to choose your services above others? Either give him a reason to choose you or he will choose someone else.

When you lose a customer, you lose one sale, a bit of ‘revenue’ which a sale creates, a bit of profit which that revenue generates and thus, you lose a bit of growth which that profit contributes. This is just for a single customer, multiply it by the number of customers you lost to others and you will have a lot to worry about…

What Makes a Customer Loyal to One Business?
If you want to transform your business, you need to befriend your customers and deliver above and beyond their expectations. For this, it is important to offer them a channel of communication which is meant only for their interaction. This makes sure that your customer has a direct access to you. And to be honest, customers consider it important. The point that we want to evade is connectivity platform. Almost every brand has it’s own IVR and Toll-Free Services.

A business includes a combination of good quality products and high customer satisfaction index. The good quality product can be easily manufactured by regulating the essential quality standards. But to ‘value your customer’ is a psychological entity that has no specific secret. It is just about how the customer feels about your business on whole. Or to be specific, How much satisfied your customer is from the overall experience of the product?

You may find many people who are loyal to ‘a specific brand’, seamlessly infatuated with the charm of that business. Remember, it is not just about the product but a business. This is what we call branding. And let me tell this straight, It is damn difficult to achieve this type of loyalty from the customers. And it is a fact that you can’t attain such status with the help of marketing alone. A Brand is more than just about being well-known, It is about the obsession of customers to own their product.

Communication – A Gateway to Customer’s Heart
Just choose a brand and then closely study its relationship with the customers. Try to figure out what the business does to keep an overwhelming warmth alive in their relationship. You will find nothing but ‘a healthy communication’ which is making the difference. Communication It is an inarguable fact. Many times, we see two similar products from two different brands launched together in the market. One of them is clearly better than the other but still, the less competent product hits the right chord with customers and outruns the considerably better product of different brand in the volume of sales. In such cases, it becomes evident that customer satisfaction can outweigh even the product quality. And thats the reason, you can’t run a business on product quality alone. You have to maintain a healthy relationship with your customers or else they have other competitive quality options that do intelligent communication which infatuates people.

They invoke a ‘special-feeling’ in the mind of their customers. To make a person psychologically opinionated, you need to charm him with your aura. And this is a fact that you won’t gain loyal customers unless your attractiveness transpires into the customer experience.

Remember, it is about psychological satisfaction. The IVR and toll-free numbers are just perfect for the part. You do not be there with him to do it. Just use a proper communication channel and combine it with a prompt response…