Month: June 2017

How Branding Finds Wings With Toll-Free Numbers

Your brand is represented every single point in your business. Have you ever thought of branding your own business? Well, I know many of you did brand your company by advertising, by designing a good logo, by designing templates and design to your website, create a tagline, and many more strategies. But, have you ever thought of using a toll-free number? If not, then let me tell you that a toll-free number helps a lot in building up the brand image of your company and with it, branding will find wings on its own.

People who do not know about your business, know you through your website and if that website flashes a toll-free number where customers can make a call without getting tensed about the call rates, this makes them imagine that your business is branded offering facilities to its customers. After all, what we want is customer satisfaction and what can be better than that they call you without getting worried about their call rates and talk endlessly.

Business Brand Image Increases!

As an entrepreneur, you did think of many instances and thought of using it to make your business grow higher and higher but what you thought of achieving and building your position in the market is not as easy as you have thought. A toll-free number is an important tool for business and make look like a business. People from various business sizes prefer having a toll-free number to gain its importance from startups to even well-established everyone prefers it.

“Without a toll-free number, your business is not existing”.

Make Your Business Fly Higher With Toll-Free Number!

If you have been thinking that toll-free number is an expensive deal and will cost you heavy then let me tell you that it is absolutely no more a luxury thing that a business cannot afford for themselves.

A toll-free number can look for:

  • Gaining attraction by fancy vanity numbers

If you want to brand your business and make your product popular in the market, vanity number comes in handy. They help your business attractive as when your customer will know that you have a fancy toll-free number they feel easy in connecting you. A number that is easy to rememberable, dial, and recommended to others will create its importance on its own. For example, a company manufacturer of flowers used the toll-free number 1800-FLOWERS to offer services to its callers and customers.

  • Customers will call you freely without any call charges

As they say the best things in life is free. The same goes for business when someone is offering his business with some free facilities they get attraction most than any other things. The approach of many businesses is to present their business best and built up their brand and the perfect way to make it happen is to make customers happy. A toll-free number is the best way to make them happy as when they call they do not have to suffer from the huge amount of call rates and they can easily talk without biting a hole in their pockets.

  • Connect globally to everyone

The growing use of internet all over the world helps the business deliver services and products remotely to any part of the world. Now, to connect with your customer you do not require local contact number but with a toll-free number, you can easily call them from any part of the world. This gives the customer feel assured that he is being listened and heard more easily and this increases your brand value.

Your business will gain importance and you will easily flourish in the market with a toll-free number.

Convert Your Customer Words Into Valuable Services!

Being an entrepreneur what do you dream all day long? It is just that your products should be best in the market in quality and less in price from your competitors and customers support your products and appreciate it even after the sale. Well, the more this dream looks captivating the more it is hard to make possible.

I am sharing here an interesting story…

One day I went to the bank where my account had been opened and found it very crowdy. I asked the guard pretty smoothly, ‘this much crowd! Is this the everyday story?’. He replied ‘no’ in response. ‘Today bank has to face more pressure’, he added later.

I strolled from one place to another and noticed that only one counter was open among the four; this was really distressing to me as I had to wait long that too because of a very silly reason. Intrigued to know that reason because of which people there were standing in the large queue and waiting for their turn to come? It was simply because the employees of those three counters had to do their personal tasks so they put their official responsibility later.

I am an entrepreneur and I know these are the reasons due to which existing customers start disliking your services for such inconvenience and finally surrender it when a threshold is crossed.

Do you know the biggest mistake that you do in business more often? You focus on requirements and needs more instead of feedbacks from customers and here you miss some crucial points that can certainly bring benefits to your business.  Companies usually take negative feedbacks as complaints about them but you should understand the difference between criticism and actual feedback. I believe some people might intentionally post bad about your products but not everyone. Always remember, feedbacks are simply that tell you what percentage you have achieved in your perfect product manufacturing.

In this digital world, everything is getting online, so are the businesses today. Almost business websites are using toll-free numbers so the users can directly ask their queries without investing a single amount and trapping up in the data written on the website. Well! Benefits of using toll-free number are countless. For example, you can’t monitor your employee all time if they are working seriously or not and deals customer calls perfectly or not but toll-free numbers enable manages to keep the record of how well or worse they are behaving with the customers. Also, training processes can be done easily with revising the recorded call. Yeah, the recorded call of any particular employee is played and mistakes are figured out means, where and what is incorrect during the whole conversation so he can be trained for that for the next time.

These are the reasons many organizations are using toll-free service as it enhances the credibility of the company and converts it into a brand. Calling to any company number and listening, ‘welcome to XYZ..Press 1 for….’ leaves a positive impression on the caller.

Hence, you should always care about what your customers are looking for.

A Sales Guy’s Dream to ‘Master’ the Pitch Perfect Cold Call!

There are certain things that I confidently considered to be a cakewalk for a person of my talent and smartness. But it turns out unbelievably impossible when I try my hands at it. And from thereon, I never even think about a possibility of me doing it with perfection. Same is the case with most sales professionals who pretentiously claim to be a legend at handling lousy customers with their inspiring communication skills.

But when you notice them actually during a call, the self-adjudged Tigers of sales appear to have   transformed into a clueless mice, running for their life just to survive anyhow from those dreadful claws of the Customer unless the call is put down by him. As soon as the call disconnects, they will stare blankly at nothing in particular, hold their breath and turn back towards a colleague sitting beside them to share the legend of their unworldly communicative skills. Just about time their tale is nearing a finish, the next call would arrive(and so do the stammering).

This is the average behavior pattern of a majority of sales representatives which you would find on an average. It’s too much average to impress anyone. Not to say they are bad but rather i want to point out their inability to even try. They would devise many different answers for those clueless moments that they wished they could have changed for ‘better’ impression. But in reality, they don’t and it is what actually matters at the end.

During the heat of a conversation, these skills go in hiding and all they could manage is numb recital of customary call scripts in broken incomplete phrases and with a minute the Tiger ends up pleading before the cussed customer. No objective or intent in particular, not even a weak attempt to retain their ground.

It is like going for war and give up by hoisting a white flag as soon as the enemy gets visible at the farthest distance from the other end of the horizon. Is that a pitch perfect cold call? If not, why not learn the conceptual approach to sales which might help the cause, even if just a bit.

No human is perfect and neither one would ever become. But your communication doesn’t demand perfection. So a pitch perfect cold call is just a myth. But when you give up right before time to take ‘action’. You do not just quit but you give up any hope to at least try resisting.

Make a Determination of steel and follow these conceptual steps for approaching a potential customer. It will definitely make difference and that for better.

First – Reach Out to the Decision Maker

A cold call must be polite, no matter what the condition may be, but politeness has to be an unarguable compulsion for you. When you start politely and make your queries with humble requesting overtone, you will hardly get a harsh reply and this helps to start a healthy conversation. After getting nominal queries, your aim should be to ask an access to the potential decision maker.

What’s the intent?

Always remember to make sure that you pitch for sale to the person who is responsible to make decision of whether or not to purchase. If you pitch for sales to everyone as soon as the call is picked, you are being foolish enough to waste your time by pitching for sale to a someone who isn’t your target to be honest.

Second – Time the Call Aesthetically

Reaction that you get from a customer should be kept in my mind. The idea should be to call at a time when the probability of customer having a relaxed conversation is better and he is not in hurry to resume to work. Therefore, morning or evening (depending upon the type of product/service to be pitched) is always have a better chance of having a relaxed conversation.

A healthy start first up is always a positive factor in a sale. As most sales people would know if even a bit experienced, a bad first impression may turn out to be the last impression. Don’t mess it up by calling on odd/busy hours of the day. You would never want to get into your customers blacklisted numbers, will you?

What’s the intent?

A fresh start always leads you to explore the opportunities and present a better conversation for an impactful sales pitch. The impact of a pitch will never come at a time when a person is frustrated from the mess of files over his head. A cool, calculated and composed posture always helps you take a more precise aim on the target. Never get unnerved and start slowest to begin with.

Third – Know Your Target

When you talk with someone and you show some genuinely positive information about him, it sets up an instant connection with the probable customer. Appreciating his work, and other attributes make him listen with much more interest than he would else be taking.

Whats the intent?

Search details about your target and collect as much as you can about him from various online sources. These days, a sales guy has this really positive point. Try to throw in random compliments which makes him feel good about himself. But please don’t overact or overdo anything or else, trust is the last thing he would do on you as a person.

Fourth – Prepare a Planned Approach to Pitch

When you have information about your target, the best thing is assess the compatibility that eases you to introduce your product. Therefore plan set up a stage and present your product by focus entirely being on the product. Have a script but don’t sound scripted. Preparation would make for a very flexible and adaptive pitch which guides you back to the right path as you turn away from it.

What’s the Intent?

A Perfect Pitch…