A successful business is not restricted to concerns about selling its product. Actually, successful businesses care to ensure that their customer is satisfied by the overall service experience from their business rather than the product alone. Although, most businesses don’t pay heed to it and suffer to bring back their customers over and over again. This is particularly sad for businesses who actually offer quality products and yet fail to retain their prior customers. Why do you think a person using a product for such a long period will switch to other brands? It is because the customer found a better option, and it is not you who could satisfy him.
You are losing many Potential Customers if you aren’t tracking Inbound Calls!
It is disgraceful for any business to forget about customer convenience once it is able to sell its product. Such a Business doesn’t proliferate too often. However good or bad a product is, it must care to resolve the issues faced by the customers and must ensure that most customers are satisfied with the service support provided by the business after Sales. A business with more number of happy customers has a longer life. It maintains a loyal customer base and it also does a positive ‘Word of Mouth’ which develops the Value of Business as a Brand. Now, this actually helps in growth.
The below figures authenticate this fact. A company that spends 60% lesser on Marketing can maintain its Sales by stressing on more productive work. Stress on Inbound Call tracking can assist your Leads throughout the Sales process. It will ultimately reap more profits than what you could have attained after spending 60% more on business marketing.
- Inbound call Tracking shows equivalent sales with 60% less expenditure on advertising.
- According to the Center for Media Research, in 2015, digital channels drove 92 percent of calls to businesses. That’s up from 84 percent in 2014, a reflection of the importance of phone calls in the path to conversion.
- Google Commissioned a Survey to research and found almost 63% of Offline Sales came from Inbound Calls redirected through Web Traffic. This stat highlights the critical importance of Communication in the generation of offline sales too.
Why is Inbound Call Tracking more influential?
With the help of inbound Call Tracking, you can find out information about Leads. It inevitably helps in Conversion. If you could track the source of your Lead, then you can optimize the efforts of your Sales Team accordingly and garner better conversion rates with less expenditure. There is one basic difference in Inbound and outbound processes. It is general human Behaviour and therefore it is less likely to change anytime soon.
- Interacting with Customers at time and place of their convenience!
The Inbound Call is Customer’s own initiative and so, Customer will willingly engage with you and your Business. So an influential interaction on such occasions is more probable to reach a fruitful results i.e. Sales. We all know the unfortunate fate of Cold-Calling. It may help your business grow but as it basically follows the ‘Hit and Trial’ method, Nobody can determine the prior outcome. You might fetch few Big fishes if it’s your day. But there are those days too when nothing goes your way. So, it is all leveled up. Disrespectful Customer Behaviour adds salt to the wounds. Frankly, even I get irritated if I receive too many Cold Calls. It spoils the mood of a person. No matter what you are doing, Cold Calls are abrupt and most of them are irritating.
More than 30% Inbound Calls convert into Sales.
Whereas only 2% Website Clicks Convert.
- Increase Efficiency and efficacy of a Sales Process
This is natural. When you track Inbound Calls, you have a better idea about Customer and you can set a better plan to target the person accordingly. While Leads find it impressive to see such preparedness and smartness. Most people are actually flattered if they get to Talk with a Company whenever they want. This proactive approach mostly works because you interact with a client through a genuinely generated lead that has been triggered by the Customer himself.
- Improve Customer Satisfaction Quotient, a vital aspect of Brand Building.
When you are open to interactions with your Customer, it reflects a transparency and Commitment to serve. This helps to develop an image which is favorable for Customers whether it is Service or Support. It is actually rare to find an unsatisfied customer if you are ready for assistance whenever Customers ask for help. Moreover, it will do your word of mouth publicity each time he can. The good part is that he will be doing all this without being forced to do so. This makes it even more special.
To understand its importance, just take this instance. Let’s say you have made 100 such customers and each customer has a remarkable influence over 3 people each. Then chances are, you have probably made 200 customers just by serving these 100 Customers to their satisfaction. Now just wonder, how much influential it can be if a business is able to generate a thousand or more satisfied customers. Yes, this is what we call ‘Word of Mouth’ Publicity.
- Improvise Customized Marketing Campaigns; Better Outcome in less Investment
Customers are the wheels of a Business. If you don’t have the wheel, you can’t drive. Similarly, if you don’t have Customer, your business can’t thrive. But most Companies miss out on the tricks behind the concept of Business Marketing. You don’t need to spend across all the available platforms because not all platforms can help you grow.
By tracking the calls, you get the most effective tool to generate healthy leads from any respective campaign whatever you have adopted. Once you know how a Marketing Strategy works more effectively, you can optimize your marketing strategy to increase its impact. This ensures that you do not just blindly invest in a Marketing Strategy without an idea of its outcome.