When you know that bulk SMS marketing is the most effective way to make your campaign successful, what comes next? How about framing a strategy that can give you the optimal benefits of bulk SMS? Your next marketing campaign is round the corner and this time you want to reap the maximum benefits. What would you do? Chalking out a roadmap beforehand is the best thing you can do. Enumerated here are the 5 tips that let you use bulk SMS properly. Let us have a quick look.
Your Goal Should be Clear to You:
Have your messages and goal clear in your mind before you send your first text message. What do you want to obtain from your campaign? Is it traffic in your mind or you want to acquire new customers for your newly launched product or service. Using this tip, you would be able to get the right customers and can convey them an apt message.
Craft the Best Text Message:
Though crafting a text message is the trickiest thing but it is very important. Most importantly, you should limit your characters to 160. Secondly, your message should sound personal and exclusive. SMSes are read more than e-mails. You need to categorize your customers using certain factors like:
- frequency of their transaction
- Their capacity to invest
- Geographical Location
- Spending level
- Types of products that they normally buy
Next, you need to create a compelling text message for your customer segment. Your message should be:
- Clear and concise.
- Call to action
- Sense of urgency.
Just ask yourself, what do you want your customers to do when they read message? and when would your offer expire?
Take Care of the Time When You Send Them:
Timing is very important. The time at which you send can make or break your campaign. Do not send your messages on the wee hours when your customers are super busy. It is important to determine your client base and the time when they are most likely to read the messages. For instance, if you have a salon, weekends tend to be your busiest days. So, your bulk SMS offering discounts should be send maximum on Tuesdays, Wednesdays and Thursdays.
Also, you need to determine the frequency of sending your SMS.
Test Which Messages Appeal Actually:
The best thing about bulk SMS is that you can test which messages appeal the most. Not only this, you can also test when you can send the messages to get the optimal benefit of it. You can also try doing this. drafting several messages for a particular segment. Try them sending on the different types of the day. This helps you tracking the results.
Try to Track Everything:
This is important. Tracking customers is important to have a concrete data. This will also let you know what works and what does not. Also, you would know the best time of the day to send messages. Given here are certain ways to track your campaign successfully. You can either include the specific web page that offers discount offer or you can use unique codes that can allow you to track purchases. Make sure that there are no legal issues.