Despite the fact that it has been proved to be a cost-effective solution, time-saver and a great tool to improve efficiency, IVR has been used so poorly by the businesses that reaping even half of its benefits would not be possible for them. Given here are the six best practices that give you the optimum benefit of it.
Keep it Simple, Easy and Clear to Use:
Put yourself into the shoes of your customers and just come to think of this! Would you like to press a lot of buttons and spend a long time on your phone? Obviously no. so, make your IVR as simple as possible and useful to the customers. The more simpler you make it, the better it would be.
Keeping the Decision Tree Shallow Helps:
The thumb rule of keeping IVR system works but you should make very sure that the options you keep on the branch should be less than 3 or less. More options as well as the customers both have to wait and they can get overwhelmed which in turn may lead to their forgetting the earlier options. Making trees deeper than the 3 branches can make the callers feel trapped and the whole system will prove to be futile.
Keep it Refreshed:
Like any other thing you use, your IVR also needs periodic attention so that it can stay optimal and you reap its optimum benefits. If you do not refresh the IVR system periodically, it would not be updated as per the needs of your callers. So, make a plan to review periodically and keep on updating IVR every 3-6 months.
Keep the Option of Reaching the Live Agent Open:
Being trapped in an IVR system as a caller is very disgusting. So, there are many companies that have to give callers the option of reaching live agents when they require. If the IVR system you have installed addresses the concerns of the callers properly then an agent would not be needed. However, if any caller needs a live agent he should have the option to do so.
Use the Words Rationally:
Directing callers to the company’s website to get their problems resolved is stupid because in all the probability, they have visited your site before reaching to you. So, suggesting them to go back to the site is stupid.
Avoid Giving Marketing Information During a Call:
Do not give up to the temptation of marketing during phone calls. Callers dial the number to make queries and selling at that time is going to nag them. So, better avoid it. Most of your customers view it as a complete waste of time.
IVR can prove to be one of the most powerful branding tools only if it is used wisely. If you want to create a positive impression of your company in the minds of your customers, start following the above given six practices and get the optimum benefit of it.