Every business wants to build a strong customer base. And why not? A brand is as much bigger as the size of it’s loyal customers. But, it is mere ignorance to believe that brand building is restricted to advertising and marketing alone. Although, marketing may give you recognition or wider exposure that increase your sales, but it can’t transform the perception of people regarding your business until and unless they are completely satisfied by their experience with a Business.
Providing a sound customer support system with the help of a Toll free number plays a meaty role to gain your customer’s loyalty. Communication is one of the best traits of human being’s evolution and you can’t miss out on it.
Apple is a one such brand which has an incredibly loyal customers and when you ask them the reason, most of them are infatuated to the experience of using their services.
I remember one such funny incident. On the birthday of same dear friend of mine, when our entire friend circle was present on a birthday dinner. Someone asked him to suggest a new mobile as he was going to purchase one. He, as always, suggested him the latest Iphone. The person told my friend that he doesn’t want spend much. ‘Then you go for the Iphone 5S’ my friend persisted.
Without going into the details of discussion, let’s just try to take it as an example, Apple has such a huge number of satisfied customers who won’t hesitate to argue in it’s favour with their friends or family members or just anybody. He madly follows them on the social media and shares everything good about them.
Do you actually think this support is the magic of a good marketing alone? This is only possible if a customer is unconditionally happy with the services provided by a Business.
Just Manufacturing Good Quality Products is Not Enough!
Even the best quality products are vulnerable to develop issues due to inevitable reasons. No product is ever going to be ‘perfect’. Even the most renowned products are prone to develop issues upon use. Ignorant to the facts behind the issues, a customer has this evergreen tendency of blaming the manufacturer for the fault. No matter what the reason is, the customer would give you a bad name in the market.
Every Business that desires to make a good image must handle these kind of customers delicately. If there are 100 such customers who are upset with your company, they can spread a negative word of mouth to thousand others. This gives a negative image, not just to the product but also to your business. Any upset customer cuts down a certain number of people from your probable customers. Who would not be reluctant to purchase the product from a Company that has negative reviews to its credit? Thus a section of crowd which will always abstain from your Company. You won’t like that to occur, will you?
A company that manufactures average quality products but ensures excellent after sales service is more likely to produce a number of happy customers. And a happy customer will most likely spread a positive word of mouth publicity and therefore bring many more customers. Thus, a satisfied customer not only boosts your sales by recommending the brand in his social circle, but it also adds reliability and trust to your business.
‘Facing Customer Issues In Not The Problem, Not Solving Their Issues Is.’
Providing good customer support is the most influential part of brand building. Every successful company invests a healthy time and capital to ensure customer satisfaction. This is the issue of utmost priority to them. A company that cares to serve its customers after selling its product gets a reliable name which people find trustworthy. A Business which sells its product should ensure that the user of this product is happy to use it. And to maintain a healthy channel of communication, toll free is one of the best mediums. It makes your customers to find you for their assistance whenever they need it.
Pros of Toll Free Services
- It brings a positive impact to the Brand Value of any Business Organization by generating a number of happy customers all around.
- It ensures Credibility and Reliability which is vital to convince your prospects.
- It is virtually more impact worthy in branding, much more than marketing.
- This is most important factor for constructing a ‘Brand Out of Business’ and ‘Business Out of Brand.’