The rhetorics are frivolous, specially when they are about business weighing itself in gold and making exasperated and exaggerated ‘claims’ that don’t actually sync into the customer’s mind. And the result, as obvious as it is, the retribution of business growth due to failure of going over the top for the sake of branding. It is as much uncertain as an atmosphere, you may sense it, but can not move it to your wish.
Branding is Natural and NOT ‘Imposed’
If you want to see your business as a brand, then don’t make a fool of yourself by going nuts from the beginning. I still remember my 4th academic class when I along with my two besties went to fight with a gang of crazy maniac two classes senior to us. They were bullies and feared none. The third friend who was new joinee this year was too much pumped up about fighting. He used to provoke us to fight and never left an opportunity to express aggression himself too. His tales of bravery and valor from his previous class were rather narrated by himself to exemplary levels. So, we were trustful of him.
Therefore never use really cheesy advertizing from the word “Go”. It never works for a business unless you have already earned a reputed and well established tag to your business name. When a minion starts of with such outrageously claims, it may get an initial flow to begin with, but once few people engage in using its services and products to a level of dissatisfaction, the name of business is dragged down to worst.
Why this is ought to happen only with a minion? Now that’s a really clever query to answer to and I will try to address it more convincingly for an easier understanding. When we generally talk about a minion new in the market, it is not the size but it’s inexperience which makes it ‘minion’ for once when it just starts the journey amidst market competition.
The beginning is never the zephyr of a good branding because if it was so , the concept of business growth would have had no relevance in branding. It is not that a new business with a massive investment is destined to fail, but it does add more probable reasons of a failure.
The more you invest on a new business, the lesser you get to think about growth. Why? It is simply due to the added stress of recovery of the investments made on it.
Always Remember Being Intelligent Communicator doesn’t Cost You a Penny! Try it now…
I have seen many people who don’t see any hope in the market for newbie. But i may not agree with this notion for a number of reasons.
While there are some restraint factors that obviously drags an issue initially, the way i see, it is just a blessing in disguise. While there are budget limitations, why do you even want to risk an investment on your branding without not even known.
A good communication is not chargeable, and just needs some presence of mind, that’s it. If you are unknown, what is the point spending on an ever going marketing campaign when people don’t even know your name.
Try to reach people with genuine intent to help and treat him as good as you can, trust me, he will want to return to you. And one more person will help you shout ing your name to masses and being reknowned and respected for the decency.