Ziffy allows businesses to track the online and offline phone calls received by potential clients and customers on advert basis i.e. business can use different contact number for different advert to better track the response ratio. This enables marketers to cut underperforming adverts both online and offline, and concentrate on the adverts that lead to enquiries and sales. Providing marketers with a better understanding of which keywords or additional marketing led to a phone call and which did not, thus increasing their ad insight.
It also provides businesses with phone call data, which means any missed calls, can now be quickly followed up, providing a greater opportunity for your sales team to obtain a sales conversion, plus ensuring that all precious leads are entering the sales process and recycling opportunities of sale back to the business before the customer buys elsewhere.
Each missed call is alerted to senior management via SMS and E-mail so that they can also keep track of missed leads.
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