Projecting any business as the brand is not an overnight effort rather it takes a good portion of time to be done properly. The technology is growing so fast and each new technical advancement enables businesses to step forward a pace towards growth. In the list of such innovative implementations, the vanity number is given eminent position. Now, naturally, the next question arises, ‘what is a vanity number?’, right?
What is a vanity number?
A vanity number is an alphanumeric combination, in which the digits are followed by the letters. These letters are chosen very carefully as it reflects the business image, certain product/ service or an acronym. These numbers enhance the business credibility and help the potential customers to easily memorize the company.
Sometimes a simple combination of digits is also used as vanity numbers. Since people remember words more than digits, therefore, companies prefer using alphanumeric integration so they can easily proceed the business branding.
For example, the splendid online marketplace for pizza delivery, Domino’s uses 6888-6888 customer care home delivery vanity number to help people. Using such simple combination reduces the human effort for searching and dialing multiple digits for making an order.
Another good example is, Beacon Hospice is using vanity number 1-800-HOSPICE for its service area in England. Now you can see that how easily this number can be memorized. Also, it gives a strong reflection for a certain business and helps a lot to increase inbound calls.
Benefits of Vanity numbers
Customers nowadays are running out of time and more demanding than ever before. They have no time to make a research on your product or services rather it is your responsibility to pop up your business before them in some fascinating manner. You have very limited marketing materials to prove yourself unique and beneficial. A minor mistake can blow away the whole business image and your potential customers. Now here worth noticeable to know how vanity number works as a protection shield for any organization.
- Provides you with competitive advantage
Crafting an easily memorable phone number that directly links a concept to your organization gives a smooth way to all consumers to walk upon. It significantly increases the recall rate, inbound calls which, in turn, raises up the sale. Web-based lead generation has become common now and almost each organization is using it. A vanity number is a new technical approach to establishing a business brand and helps you to run a market campaign.
- More calls, more sales
All organizations using the easily retaining vanity numbers have seen a considerable rise of 24% in their business as per statistical records. These numbers work as the best marketing material and help to generate more revenue. You can educate what your business is all about to people. You receive more call for your talented sales team to deal with and ultimately it brings business.
- High ROI (Return on Investment)
The vanity number increases inbound calls 10% more than the web leads. It is natural, more calls mean more lead generation and more lead generation means more revenue. Therefore, investing for magical easily memorable numbers gets you back the whole amount in no time with extra profit.
- Increases business credibility
How do you react to any unknown VIP number call? Do you ever call them fake?
Of course, no!
The similar case is true for organizations as well. When you have unique vanity number, it reflects a very positive image to the audience. It enables people to trust your services or products without doing many investigations.
- Increases the number of repeat callers
Suppose any caller calls you for resolving his queries and after querying he doesn’t get into the transaction phase maybe because he is not in the condition to make the purchase. Now if you are using a vanity number, the caller can easily call you back to proceed further when he finds himself in a convinced and stable position. Thus, you can easily raise the number of repeat callers with the help of vanity numbers. Read more….