Using toll free numbers is a special service which squarely aims to give the customers accessibility for communicating whenever he needs help for service provider. But many business often want to buy a cheap toll free number? And I for one don’t find it logical for many serious reasons that I am about to share.
A business is not limited to sales, it also needs to serve its customers to their satisfaction if a business wants to build a trustworthy name for itself in the market. For keeping the user satisfied, the business needs to set up a dependable channel open for the customers to reach out to them in case when they need assistance. But then, they end up getting the cheapest possible way to get a toll free number service and it is really a vulnerable issue with many businesses nowadays.
How Cheap Toll-Free Service Works for Your Failure?
It may sound vague to you but I can assure you that you will not find it vague after reading this. The way a business performs is not about sales alone, a major credit goes to the credibility of its services. This beyond any doubt whatsoever as you can never find one such renowned brand that is careless to its customers. If you don’t entertain a customer in need, your customers will make sure that they can propagate your bluff in the market, whether it is angst or revenge doesn’t make it any different.
There are plenty of factors that work against you when you adopt a cheap toll free number for your business.
Incompetent Interaction – Spoils Customers
If you think an issue with your product or service will upset a customer, yes it does. But when you think this can alone tarnish and spoil your image radically, then you are being exaggerated and unrealistic in your approach. Problems do occur, even with the best ones too. Nobody is ever perfect and thereby nobody can ever make perfect. So, dump the thought straight away as it is nothing more than a crap.
What does hamper your image is your ignorance to resolve such issues. Customer Loyalty is an unparalleled asset when it comes to brand building. When those customers who face issues and need assistance but you are careless enough to mistreat them instead of support which is ideally expected by the customer, I am afraid but you might just be digging a grave for own business.
But alas, you got that cheap toll free number, which is down at most of the times he tried to connect with you. Even when they connect, the call is never enough audible or well connected to provide enough clarity that could make the conversation any productive.
If you think such a customer will be banging his head on your doors for too long, you are being mistaken. To give you a perspective, it is just like cutting the tree which you yourself are seated upon. And when tree falls down, it can hurt. In this case, the customer feels betrayed and furiously tries to malign your business name in the market to a maximum extent where he could go. This leads to a bad word of mouth publicity that kick a business on the groin.
What such customers do is worst for the business interest. I remember once when I asked my friend about a certain product along with the available options to get an advice for better choice. Though he didn’t tell me which one to take, but he ensured that I shouldn’t take one of them for he had terrible experience being their customer. I am sorry but I couldn’t trust that company for any of its product thereafter. So, it not only spoiled a probable sale of theirs but also left a negative image on my friend. So much so, that he wouldn’t forget to insist not buying from that company and cutting down many of the probable customers that the business would have had if for my friend didn’t share a negative opinion.
Frequent Downtimes – Tempers Reliability & Credibility
When you take a cheap toll free number, it ought to have loopholes. Ever wondered, why it is sold cheap? Didn’t you thought why other companies are not bringing their prices down to compete with them? It is so because good service providers know that there is much of a difference between the two services. The cheaper ones develop a compromised infrastructure to provide those services which is no match for cloud based telephony systems. Such numbers are often hit by downtime and frustrate the customers provoking them to become negative about your business.
Now this means that there will be certain issues which will recur over time and again. The service will be down for too longer durations and it doesn’t help you by any mean. There is a clearly negative intent which a customer usually presumes by himself for such businesses.
The basic impression which goes into the mind of customers is that the company just gives toll free number for mere formality to appear genuine to a customer. Although they never intend to provide support services. Instead it is just to make it count during the sales to take a customer into confidence and convinced easily. But once they sell, they are not concerned to support their customers when there are issues with the product or service.
A cheap toll free number might look good for a start, but once you develop decent customers, and even 10% of them not being able to connect to your toll free numbers due to a service downtime, it will just be enough to call you a bluff leaving exposed for being a dishonest and non credible business organization. Soon this tag attached with your name as a non reliable business in the market will leave your business bleeding.
No Integrated IVR – Poor Call Management
The response of a toll free numbers is an important factor in making sure that the calls of your customers are duly entertained. The cheap toll free numbers don’t provide IVR for conveniently keeping the prices to the lowest. This makes it really problematic for a business to attend many calls at a time for there is no call management as such.
Whenever a customer calls, the least he can expect is to hear a busy tone in response. The cheap toll free numbers avoid IVR integration and therefore, it is impossible for them to manage many customers at a time. The number would just end up busy in case any customer calls because there is no way to manage those calls.
Now, there is no point of using toll free numbers if you use many toll free numbers for obvious reasons. Don’t even expect that a customer would remember all those numbers for your sake. What IVR can do is receive the calls landing on those numbers and redirects them to specifically assigned support executives. So you can manage the calls pertaining to different departments to the concerned department and make sure a fluent and uncompromised communications for the ease of customers.
Moreover, IVR lets you manage many calls at a time and keeps them held even if you have 5 executive channels all being busy with the calls and a 6th call arrives simultaneously. The IVR gives the automated recording along with concerned options, and then hold the call while transferring it to an executive until he gets free from the prior call. So every call will not just be attended but also managed in a well organized and uninterrupted manner.
Therefore, the choice is your’s to make. Whether you want a good name or a cheap toll free number because both of them can never ever co-exist at all.