What is Promotional Bulk SMS?

In India, the Telecom Regulatory Authority has categorised SMS in two verticals.

  1. Transactional SMS
  2. Promotional SMS

As the name suggests, promotional SMS are meant for marketing purpose. You can send any content through it, e.g., Discount Coupons, Sale invitations, etc. However, there are some restrictions applied to who you can send them to and until what time.

Promotional SMS cannot be sent with a Sender ID (brand name). Instead, they will be sent through a 6-digit code assigned to the telemarketer. Also, promotional bulk SMS can be sent between 8:00 AM to 8:00 PM to non-dnd registered users.

There are substantial penalties for violation of above guidelines. Therefore Ziffy ensures whenever you send any promotional SMS it will adhere to the policies laid down by the Indian government.

What is the use of Promotional Bulk SMS?

Even in this digital age when WhatsApp, Telegram, Slack, and iMessage got the more significant chunk of Person-to-Person messaging, SMS still gets the best open rate, hence more visibility for your brand.

With a low budget of Rs 50,000, you can push over 3,00,000 SMS, and even with the conservative response rate of 5%, you will get a database of 15,000 users, i.e., the per lead cost lands to just under Rs 3.5/-, which is an exceptional response rate for any marketing campaign.

Combining the SMS marketing with Ziffy's Missed Call number you can even increase your response rate to over 20% i.e., per lead cost of less than Rs 1.

Our Features

Customer Support

24x7 ticket based customer support.

99% Delivery

Upto 99% delivery of SMS on valid Non-DND numbers.

Real-Time Logs

Complete logs with delivery reports in real time.

Multilingual SMS

Send SMS in any language.

API Support

REST based APIs to send SMS.

Auto DND Filter

Automatically filters the DND numbers for compliance.

and more...

No setup cost. Pay-as-you-go billing. Pricing as low as ten paise per SMS.
Get the service activated within minutes of KYC document verification.
Access your data from anywhere in the world with user based access and real-time reporting.

Premium Delivery

Ziffy uses direct connectivity with mobile service operators for premium route delivery. It means your SMS will have high deliverability ratio and immediate delivery reports..

Promotional SMS are meant for marketing purpose and their usage is limited to the guidelines issued by the TRAI and DoT, India. Ziffy automatically filters out the DND registered numbers and also ensures messages are only sent between 8:00 AM to 8:00 PM as prescribed by the TRAI.