Promotional Bulk SMS Service

What is Promotional Bulk SMS?

In India, the Telecom Regulatory Authority has categorised SMS in two verticals.

1. Transactional SMS
2. Promotional SMS

As the name suggests, promotional SMS are meant for marketing purpose. You can send any content through it, e.g., Discount Coupons, Sale invitations, etc. However, there are some restrictions applied to who you can send them to and until what time.

Promotional SMS cannot be sent with a Sender ID (brand name). Instead, they will be sent through a 6-digit code assigned to the telemarketer. Also, promotional bulk SMS can be sent between 8:00 AM to 8:00 PM to non-dnd registered users.

There are substantial penalties for violation of above guidelines. Therefore Ziffy ensures whenever you send any promotional SMS it will adhere to the policies laid down by the Indian government.

What is the use of Promotional Bulk SMS?

Even in this digital age when WhatsApp, Telegram, Slack, and iMessage got the more significant chunk of Person-to-Person messaging, SMS still gets the best open rate, hence more visibility for your brand.

With a low budget of Rs 50,000, you can push over 3,00,000 SMS, and even with the conservative response rate of 5%, you will get a database of 15,000 users, i.e., the per lead cost lands to just under Rs 3.5/-, which is an exceptional response rate for any marketing campaign.

Combining the SMS marketing with Ziffy's Missed Call number you can even increase your response rate to over 20% i.e., per lead cost of less than Rs 1.